Lifecycle Marketing Leader — Data-Driven Growth & Retention

Sequencing; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Sequencing.com is seeking a Senior Manager, Lifecycle Marketing to own strategy and hands-on execution across email, SMS, push, and in-product messaging, driving activation, engagement, retention, and subscription value.

You will analyze customer journeys, work with Growth, Product, Data, and Customer Success, and translate genomic insights into clear, personalized experiences. This role combines lifecycle strategy with experimentation and data-driven optimization.

Qualifications

• 5+ years in lifecycle, CRM, or retention marketing, preferably with a DTC subscription or SaaS focus.
• Expert-level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo).
• Hands-on experience with CDP (Segment) for advanced segmentation and journeys.
• Proven track record building scalable automated lifecycle flows that move core metrics.

Responsibilities

• Own lifecycle marketing strategy across activation, engagement, retention, win-back, and referral for subscription products.
• Analyze the entire customer journey to understand behavior, conversion, engagement, churn, and lifetime value.
• Plan, write, build, launch, and optimize lifecycle campaigns across email, SMS, push, and in-product messaging.
• Build and improve automated programs spanning onboarding, activation, education, results delivery, feature adoption, retention, and referral.
• Translate complex genetic and scientific concepts into clear, personalized, benefit-driven messages.

Skills

Lifecycle marketing

CRM

Retention marketing

Data analysis

Copywriting

Experimentation

AI tools

Tools

Blueshift

Braze

Iterable

Klaviyo

Segment

Job description

Sequencing.com is seeking a Senior Manager, Lifecycle Marketing to own strategy and hands-on execution across email, SMS, push, and in-product messaging, driving activation, engagement, retention, and subscription value.

You will analyze customer journeys, work with Growth, Product, Data, and Customer Success, and translate genomic insights into clear, personalized experiences. This role combines lifecycle strategy with experimentation and data-driven optimization.