Lifecycle Marketing Manager

Jobtailor

New York (NY)

Hybrid

USD 120,000 - 180,000

Full time

2 days ago

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Job summary

Abacum is seeking a seasoned lifecycle marketing professional to own end-to-end programs that move leads from first interest to a sales conversation. You will design nurture tracks and define readiness criteria in close partnership with the sales team.

You will manage the marketing automation stack (HubSpot), maintain data hygiene, run audience segmentation, and measure stage-to-stage conversions to drive pipeline. Hybrid NYC-based role with right to work in the USA.

Qualifications

5–6 years building HubSpot flows hands-on.
Experience owning full lifecycle marketing surface.
Experience ABX marketing.
Strong data analysis and pipeline contribution.
Experience collaborating with sales on lead handoff readiness.

Responsibilities

Own lifecycle programs carrying leads from first interest through to a sales conversation
Design nurture tracks aligned with a prospect's evaluation stage
Define sales-readiness criteria and lead routing
Connect account-level engagement signals to follow-up programs
Run the marketing automation stack, including flows, lists, data hygiene, and deliverability
Report conversion between lifecycle stages and identify programs producing pipeline
Continuously test offers, timing, and audience segments to improve the program mix
Build the lifecycle marketing function, programs, measurement, and sales handoff at Abacum

Skills

Lifecycle Marketing Expertise

HubSpot Flows Development

ABX Marketing Experience

Data Analysis and Measurement

Sales Collaboration

Tools

HubSpot

Marketing Automation Stack

Job description

• Own lifecycle programs carrying leads from first interest through to a sales conversation
• Design nurture tracks aligned with a prospect's evaluation stage
• Define sales-readiness criteria and lead routing
• Connect account-level engagement signals to follow-up programs
• Run the marketing automation stack, including flows, lists, data hygiene, and deliverability
• Report conversion between lifecycle stages and identify programs producing pipeline
• Continuously test offers, timing, and audience segments to improve the program mix
• Build the lifecycle marketing function, programs, measurement, and sales handoff at Abacum

Requirements

Lifecycle marketing expert with hands on experience running lifecycle marketing at a seed to Series B B2B company, owning both strategy and execution
Alternatively, marketing operations experience that developed into lifecycle marketing, with analytical acumen and understanding of the underlying data model
Five to six years of experience building HubSpot flows hands-on
Experience owning the full lifecycle marketing surface rather than only one specialized area
Experience measuring work through stage-to-stage conversion and contribution to pipeline
Experience working closely with sales to define and align lead handoff readiness
Based in New York City and willing to work hybrid alongside the marketing team
Right to work in the USA
Experience with ABX marketing
Experience writing and publishing content such as blog posts, case studies, email sequences, or similar

Core Competencies

Demonstrates expertise in lifecycle marketing, including strategy and execution, with a strong focus on data-driven decision-making and collaboration with sales teams. Proficient in building and optimizing marketing automation programs to enhance lead conversion and pipeline contribution.

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