Senior Manager, Lifecycle & Retention

Jobtailor; San Francisco (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a senior lifecycle marketer to own end-to-end customer email programs in a B2B SaaS environment. You will build onboarding and adoption campaigns, reduce churn with proactive win-back plays, and drive net revenue retention by leveraging product analytics and segmentation.

You will partner with Growth Product and Customer Success to align automated messaging with human outreach, while crafting compelling copy for multiple lifecycle stages.

Qualifications

• 5+ years in lifecycle, CRM, or retention marketing owning email programs across the full lifecycle.
• Strong writer; email samples personally written required.
• Hands-on experience with a lifecycle platform such as Iterable, Braze, Customer.io, or HubSpot, including the data model behind it.
• Experience with behavior-triggered programs rather than scheduled sends.
• Comfort working directly in product analytics such as Amplitude and SQL for segments.
• B2B SaaS experience preferred, especially selling to small and mid-sized businesses or professional services firms.

Responsibilities

• Own the customer lifecycle email program end to end: welcome, onboarding, adoption, product launch, usage decline, win-back, and expansion.
• Build milestone-driven onboarding sequences from signed contract to first real case outcome, with tracks by firm size, practice area, and products purchased.
• Run adoption campaigns for Eve Intake, Eve Agents, and Eve Auditor based on unused products and features.
• Build retention programs and own net revenue retention and adoption depth.
• Design behavioral early-warning anti-churn plays, including save and win-back motions.
• Build cross-sell and seat-growth expansion motions within existing accounts.
• Write copy, build segmentation from product usage data, and own campaign tooling, lifecycle data, deliverability, and sending reputation.

Skills

Lifecycle Marketing

Retention Marketing

Email Campaign Management

SQL Proficiency

B2B SaaS Experience

Tools

Iterable

Braze

Customer.io

HubSpot

Amplitude

Job description

• Own the customer lifecycle email program end to end: welcome, onboarding, adoption, product launch, usage decline, win-back, and expansion
• Build milestone-driven onboarding sequences from signed contract to first real case outcome, with tracks by firm size, practice area, and products purchased
• Run adoption campaigns for Eve Intake, Eve Agents, and Eve Auditor based on unused products and features
• Build retention programs and own net revenue retention and adoption depth
• Design behavioral early-warning anti-churn plays, including save and win-back motions
• Build cross-sell and seat-growth expansion motions within existing accounts
• Write copy, build segmentation from product usage data, and own campaign tooling, lifecycle data, deliverability, and sending reputation
• Use AI-assisted workflows to run more lifecycle programs
• Test continuously, report results honestly, and partner with Customer Success to align automated messaging with human outreach
• Collaborate with the Senior Growth Product Manager on outbound messaging and in-product experimentation

Requirements

• 5+ years in lifecycle, CRM, or retention marketing, owning customer email programs across the full lifecycle rather than one stage of it
• Programs built at every stage; ability to discuss an onboarding sequence, an adoption campaign, and a churn or NRR number moved
• Strong writer; email samples personally written required
• Deep hands-on experience with a lifecycle platform such as Iterable, Braze, Customer.io, or HubSpot, including the data model behind it
• Experience with behavior-triggered programs rather than scheduled sends
• Comfort working directly in product analytics such as Amplitude
• Enough SQL to pull your own segments and cohorts
• Working knowledge of deliverability, sending infrastructure, and protecting a domain's reputation
• B2B SaaS experience preferred, especially selling to small and mid-sized businesses or professional services firms
• Comfort building where the playbook does not exist yet

Core Competencies

Demonstrates expertise in managing end-to-end customer lifecycle email programs, including onboarding, adoption, and retention strategies. Proficient in utilizing lifecycle platforms and product analytics to drive engagement and revenue growth in B2B SaaS environments.

Highest-signal resume keywords

• Lifecycle Marketing
• Retention Marketing
• Email Campaign Management
• SQL Proficiency
• B2B SaaS Experience

ATS Optimization Keywords

Hard Skills

• Lifecycle Program Management
• Onboarding Sequence Development
• Behavior-Triggered Campaigns
• Data Segmentation
• Email Copywriting
• Campaign Tooling
• Product Analytics
• Deliverability Knowledge
• Customer Retention Strategies
• Net Revenue Retention

Soft Skills

• Strong Writing Skills
• Collaboration
• Continuous Testing

Industry Keywords

• B2B
• SaaS
• Professional Services
• Customer Success

Tools & Technologies

• Iterable
• Braze
• Customer.io
• HubSpot
• Amplitude