Growth Marketing Manager, Lifecycle

Figma; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Growth Marketing Manager to lead lifecycle marketing initiatives. This pivotal role involves crafting personalized, data-driven strategies to enhance user engagement and monetization. Collaborating with cross-functional teams, you will shape the marketing landscape, ensuring campaigns are optimized for maximum impact. If you're passionate about driving growth and have a knack for strategic execution, this opportunity is perfect for you. Join a team dedicated to making design accessible and be part of a transformative journey in the marketing domain.

Qualifications

• 6+ years of experience in lifecycle marketing, ideally within SaaS or product-led growth companies.
• Proven track record of creating and executing impactful lifecycle marketing strategies.

Responsibilities

• Own strategy and execution of lifecycle marketing programs to drive business outcomes.
• Develop experimentation roadmap to optimize campaigns and user experiences.

Skills

Lifecycle Marketing

Data-Driven Optimization

Project Management

A/B Testing

Communication Skills

Tools

Customer.io

Iterable

Marketo

Job description

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design, and build better products — from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make it with us!

The Role: Growth Marketing Manager, Lifecycle

The Lifecycle Marketing team at Figma is looking for a Growth Marketing Manager, Lifecycle to lead and execute a high-impact, strategic lifecycle marketing program. This role will drive the creation of personalized, data-driven lifecycle journeys to accelerate user activation, increase engagement, and boost monetization across self-serve and sales-assisted motions. You'll collaborate closely with cross-functional partners including Marketing Ops, Product, Data Science, Sales, and Creative teams, ensuring lifecycle strategies are aligned, scalable, and optimized for maximum impact. This is an exciting opportunity to independently shape and execute lifecycle marketing at a pivotal growth stage for Figma.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

Responsibilities:

1. Own end-to-end strategy and execution of lifecycle marketing programs, clearly segmenting user journeys to drive optimal business outcomes.
2. Develop and execute a robust experimentation roadmap, leveraging data and insights to continuously optimize campaigns and user experiences.
3. Define, measure, and report on lifecycle marketing KPIs, demonstrating clear impact on customer activation, retention, engagement, and ARR growth.
4. Lead cross-functional alignment, collaborating proactively with supporting teams to ensure campaigns are strategically integrated and executed seamlessly.
5. Identify opportunities for innovation, personalization, and efficiency improvements, scaling lifecycle marketing efforts with simplicity and sustainability.
6. Regularly communicate results, insights, and strategic recommendations to marketing leadership and stakeholders across the business.

Qualifications:

• 6+ years of experience in lifecycle marketing, ideally within SaaS or product-led growth companies.
• Proven track record of independently creating and executing lifecycle marketing strategies that significantly impact user growth and business metrics.
• Deep proficiency with marketing automation platforms (e.g., Customer.io, Iterable, Marketo), including advanced segmentation and personalization.
• Strong analytical skills, with hands-on experience in A/B testing, incrementality testing, and data-driven optimization.
• Familiarity with user data platforms and tools for advanced segmentation and analytics.
• Exceptional project management skills, demonstrating the ability to prioritize effectively, manage cross-functional dependencies, and drive timely execution.
• Outstanding communication skills, capable of presenting complex strategies and results clearly and persuasively to stakeholders and leadership teams.

Preferred:

• Experience in both self-serve and sales-assisted lifecycle marketing programs.
• Experience collaborating with globally distributed teams to serve localized campaigns.

At Figma, we believe in growing as you go. If you're excited about this role but your experience doesn't align perfectly with all points, we encourage you to apply — you might be the right fit for this or other roles.