Lifecycle Marketing Strategist - Live Service Games

Sony Interactive Entertainment Inc.; San Mateo (CA); Hybrid; USD 96,000 - 144,000; Full time

Job summary

Sony Interactive Entertainment in San Mateo, CA is seeking a Lifecycle Marketing Specialist to drive multi-channel campaigns for Live Service and franchise titles. You will craft end-to-end journeys across email, mobile, and on-console messaging, partnering with Creative Studio, Data Science, and Marketing teams across regions.

The role emphasizes data-driven decision making, automation, and 1:1 personalization at scale, with hybrid work and a generous benefits package.

Qualifications

• 3+ years of proven B2C lifecycle marketing experience.
• Strong analytical and quantitative skills with data-driven decisions.
• Experience in Live Service lifecycle marketing is desirable.

Responsibilities

• Build and manage multi-channel lifecycle campaigns across email, mobile, and on-console messaging.
• Collaborate with Creative Studio, Data Science, Audience & Measurement teams.
• Plan campaigns using blueprints and iterate improvements.
• Operate in a fast-moving live-service environment and adapt to game updates.
• Leverage automation and trigger-based messaging for scale.
• Analyze campaigns and share insights with stakeholders.
• Contribute to test-and-learn strategy and ongoing optimization.
• Stay current with lifecycle marketing trends and innovations.

Skills

Lifecycle marketing

B2C marketing

Data-driven decisions

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce Marketing Cloud

Journey Builder

Interactive Studio

Job description

Sony Interactive Entertainment in San Mateo, CA is seeking a Lifecycle Marketing Specialist to drive multi-channel campaigns for Live Service and franchise titles. You will craft end-to-end journeys across email, mobile, and on-console messaging, partnering with Creative Studio, Data Science, and Marketing teams across regions.

The role emphasizes data-driven decision making, automation, and 1:1 personalization at scale, with hybrid work and a generous benefits package.