Lifecycle Marketing Lead - Email, SMS, Growth (Remote)

rula.com; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote work

Health benefits

401(k)

Time off

Parental leave

EAP

Wellness stipend

Home office stipend

Wellness program

Job summary

Rula is a remote-first company focused on mental health, seeking a Lifecycle Marketing Manager to build and scale a best-in-class communications program. You will own multi-channel lifecycle strategies (email, SMS, push) to drive patient and provider engagement, working with cross-functional teams to create intelligent, personalized flows and test-and-learn initiatives.

You will contribute across B2B and D2C where applicable, accelerating access to mental healthcare.

Qualifications

• 5+ years in lifecycle or retention marketing roles with proven results across multi-channel campaigns
• Experience with enterprise ESPs (Iterable, HubSpot) and ability to set up journeys, experiments, and segmentation
• Strong analytics for data interpretation, A/B testing, and optimization decisions
• Excellent project management, able to handle multiple campaigns with attention to detail

Responsibilities

• Develop and execute lifecycle strategies across email, SMS, and push notifications
• Scale and optimize multi-channel campaigns to drive engagement for patients and providers
• Collaborate with cross-functional teams to improve access to mental healthcare
• Expand test-and-learn programs to improve program performance and reporting

Skills

Lifecycle marketing

Retention marketing

Multi-channel campaigns

D2C & B2B experience

Data-driven decision making

Project management

Tools

Iterable

HubSpot

Looker

Amplitude

Job description

Rula is a remote-first company focused on mental health, seeking a Lifecycle Marketing Manager to build and scale a best-in-class communications program. You will own multi-channel lifecycle strategies (email, SMS, push) to drive patient and provider engagement, working with cross-functional teams to create intelligent, personalized flows and test-and-learn initiatives.

You will contribute across B2B and D2C where applicable, accelerating access to mental healthcare.