Lifecycle Marketing Manager (Fully Remote)

Rula; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health coverage

401(k)

Parental leave

Stipends

Shutdown weeks

Wellness program

Job summary

Rula, a remote-first mental healthcare startup, seeks a lifecycle/retention marketer with 5+ years of experience to lead multi-channel campaigns and boost patient and provider engagement.

Collaborate cross-functionally to craft personalized journeys and expand test-and-learn initiatives, using Iterable, HubSpot, SQL, and BI tools for analytics-driven growth.

This full-time role offers a remote-first culture with health coverage, a 401(k), parental leave, stipends, and periodic shutdown weeks.

Qualifications

• 5+ years in lifecycle/retention marketing with strong analytics and ESP experience (Iterable, HubSpot).
• Preferred healthcare or high-growth startup background, plus SQL or BI tool exposure.
• Remote-first culture with comprehensive benefits for full-time employees.

Responsibilities

• Lead multi-channel lifecycle strategies (email, SMS, push) to improve patient and provider engagement.
• Collaborate cross-functionally to build personalized journeys and expand test-and-learn initiatives.

Skills

Lifecycle marketing

Analytics

ESP experience

Iterable

HubSpot

SQL

BI tools

Tools

Iterable

HubSpot

SQL

Job description

• Lead multi-channel lifecycle strategies (email, SMS, push) to improve patient and provider engagement.
• Collaborate cross-functionally to build personalized journeys and expand test-and-learn initiatives.

Qualifications:

• 5+ years in lifecycle/retention marketing with strong analytics and ESP experience (Iterable, HubSpot).
• Preferred healthcare or high-growth startup background, plus SQL or BI tool exposure.
• Remote-first culture with comprehensive health, 401(k), parental leave, and stipends.
• Two company-wide shutdown weeks and year-round wellness support for full-time employees.

Rula

Rula is a mental healthcare company dedicated to destigmatizing mental health and treating the whole person through evidence-based, compassionate care. It is a remote-first, high-growth startup that values diversity, equity, inclusion, and employee well-being.