Lifecycle Marketing Director - Data-Driven Growth, Remote

rula.com; United States; Remote; USD 180,000 - 250,000; Full time

Benefits offered by this job

100% remote work environment

Health benefits

Generous time-off policy

Home office stipend

Job summary

Rula, a remote-first mental health company, seeks a strategic marketing leader to own lifecycle marketing for patients and providers. You will define and execute programs that nurture users from first contact to treatment goals, coordinating with product, strategy, and operations to ensure a seamless experience.

You will lead a blended team, run rigorous A/B tests, manage budgets, and report ROI. The role focuses on compliant, multi-channel communications across email, SMS, and push to boost

Qualifications

• 10+ years of experience in marketing.
• 4+ years in a leadership people manager role and building a lifecycle function.
• 5+ years experience with complex consumer lifecycle marketing across email, SMS, and push.
• Proven track record partnering with senior leadership across Product, Engineering, Operations, and Analytics/Finance to launch integrated customer journey initiatives.
• Experience managing marketing budgets, forecasting ROI, and driving improvements in CAC, LTV, churn.
• Demonstrated success designing and scaling multi-channel lifecycle marketing strategies that improved acquisition, retention, and reactivation.

Responsibilities

• Own lifecycle marketing strategy for patients and providers.
• Launch new lifecycle programs and run A/B tests.
• Collaborate with product, strategy, operations, growth, and marketing teams to ensure a coherent experience.
• Drive improvements in acquisition, retention, and reactivation across channels.

Skills

Marketing leadership

Lifecycle marketing

A/B testing

Cross-functional collaboration

Budget management

Strategic thinking

Stakeholder influence

Data-driven

Job description

Rula, a remote-first mental health company, seeks a strategic marketing leader to own lifecycle marketing for patients and providers. You will define and execute programs that nurture users from first contact to treatment goals, coordinating with product, strategy, and operations to ensure a seamless experience.

You will lead a blended team, run rigorous A/B tests, manage budgets, and report ROI. The role focuses on compliant, multi-channel communications across email, SMS, and push to boost