Remote-First Strategic Lifecycle Marketing Director

rula.com; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work (100% remote)

Pay transparency of ranges

comprehensive health benefits

401(k)

Generous time-off

Parental leave

EAP

Home office stipend

Wellness stipend

Job summary

Rula is seeking a strategic, data-driven marketing leader to own and scale our Lifecycle Marketing function. You’ll guide the patient and provider lifecycle and orchestrate multi-channel campaigns across email, SMS, and push to drive adoption and engagement.

You’ll partner with Product, Engineering, Operations, Analytics, and Growth to deliver cohesive experiences and run ongoing A/B testing to optimize outcomes.

Qualifications

• 10+ years of experience in marketing.
• 4+ years in a leadership people manager role with lifecycle function experience.
• 5+ years of complex consumer lifecycle marketing across email, SMS, and push.
• Proven track record partnering with senior leadership to launch cross-functional journeys.
• Experience managing marketing budgets and forecasting ROI.

Responsibilities

• Own lifecycle marketing strategy for patient and provider audiences across channels (email, SMS, push).
• Lead and build a lifecycle marketing program and testing efforts, driving improvements and growth.
• Collaborate with product, strategy, operations, analytics, and growth teams to align experiences.

Skills

Marketing leadership

Lifecycle marketing

Cross-functional collaboration

Budget management

Stakeholder influence

A/B testing

Customer journey optimization

Job description

Rula is seeking a strategic, data-driven marketing leader to own and scale our Lifecycle Marketing function. You’ll guide the patient and provider lifecycle and orchestrate multi-channel campaigns across email, SMS, and push to drive adoption and engagement.

You’ll partner with Product, Engineering, Operations, Analytics, and Growth to deliver cohesive experiences and run ongoing A/B testing to optimize outcomes.