Senior Director, Lifecycle Marketing (Remote)

SportsTechJobs; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

100% remote work environment

Competitive pay ranges

Comprehensive health benefits

Generous time-off

Remote work stipend

Job summary

Rula in the United States is seeking a strategic Director of Lifecycle Marketing to own lifecycle programs across patient and provider audiences. Remote-first environment with US-wide hiring and oversight of email, SMS, and push.

You will lead a data-driven team, run multi-channel campaigns, and partner with Product, Engineering, and Analytics to drive ROI and growth. The role emphasizes compliance with HIPAA and a focus on patient privacy in marketing communications.

Qualifications

• 10+ years of experience in marketing.
• 4+ years in a leadership people manager role.
• 5+ years experience with complex consumer lifecycle marketing across email, SMS, and push.
• Proven track record partnering with senior leadership across Product, Engineering, Operations, and Analytics/Finance.
• Experience managing marketing budgets, forecasting ROI, and driving improvements in CAC, LTV, churn.

Skills

Marketing leadership

Lifecycle Marketing

Email Marketing

SMS Marketing

Push Notifications

A/B Testing

Cross-functional Collaboration

Budget Management

ROI Forecasting

Data-Driven Marketing Analytics

HIPAA Compliance

Job description

Rula in the United States is seeking a strategic Director of Lifecycle Marketing to own lifecycle programs across patient and provider audiences. Remote-first environment with US-wide hiring and oversight of email, SMS, and push.

You will lead a data-driven team, run multi-channel campaigns, and partner with Product, Engineering, and Analytics to drive ROI and growth. The role emphasizes compliance with HIPAA and a focus on patient privacy in marketing communications.