Remote-First Lifecycle Marketing Director

Content Creators; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

100% remote work

Pay transparency

Comprehensive health benefits

401(k) plan

Generous time-off

Parental leave

Employee Assistance Program

Quarterly department stipend

Diversity and employee resource groups

Home office stipend

Wellness program

Job summary

Rula is seeking a strategic, data-driven marketing leader to own Lifecycle Marketing and lead our Lifecycle Marketing team. You will shape the end-to-end lifecycle for patients and providers, driving engagement through email, SMS, and push notifications.

You will partner with product, strategy, and operations to ensure a delightful, clinically-sound experience, while running ongoing A/B tests and cross-functional programs to fuel growth.

Qualifications

• 10+ years in marketing and related domains.
• 4+ years leading teams and managing a lifecycle function.
• 5+ years running lifecycle programs across email/SMS/push.
• Proven track record partnering with senior leadership to drive ROI and cross-functional workflows.
• Experience forecasting ROI and managing marketing budgets.

Responsibilities

• Own the lifecycle marketing strategy for patient and provider audiences from first touch to ongoing engagement.
• Lead a blended team of FTEs, embedded engineers, and external contractors; recruit and onboard.
• Run strategic A/B testing programs and drive continuous improvement across channels.
• Collaborate with product, strategy, operations, analytics and marketing to ensure a cohesive brand and journey.

Skills

Marketing experience

People management

Lifecycle marketing

Cross-functional leadership

Budget management

Multi-channel marketing

Job description

Rula is seeking a strategic, data-driven marketing leader to own Lifecycle Marketing and lead our Lifecycle Marketing team. You will shape the end-to-end lifecycle for patients and providers, driving engagement through email, SMS, and push notifications.

You will partner with product, strategy, and operations to ensure a delightful, clinically-sound experience, while running ongoing A/B tests and cross-functional programs to fuel growth.