Lifecycle Marketing Lead – Streaming Engagement

The Walt Disney Company; New York (NY); Presencial; USD 123.000 - 165.000; Jornada completa

Descripción de la vacante

Disney Entertainment Operations LLC is seeking a Lifecycle Marketing Lead to develop and execute sophisticated lifecycle marketing strategies across Disney+ and Hulu. You will own multi-channel programs spanning email, push, and in-product messaging while leveraging data, personalization, and experimentation to optimize performance.

You will collaborate with product, engineering, creative, legal, operations, and marketing teams, influence campaign strategy, and lead high-impact initiatives.

Formación

• 5+ years in lifecycle, growth, CRM, subscription, or customer marketing.
• Experience developing and executing multi-channel marketing campaigns.
• Experience leveraging data and customer insights to drive decisions.
• Experience managing cross-functional partnerships and complex timelines.
• Strong written, verbal, and presentation communication skills.
• Experience with CRM and marketing automation platforms.
• Demonstrated ability to design, execute, and evaluate testing strategies.

Responsabilidades

• Partner with product and operations teams to prioritize and develop personalization capabilities that support engagement marketing initiatives.
• Develop and execute lifecycle marketing programs across email, push, and in-product messaging channels.
• Lead cross-functional collaboration with creative, legal, product, engineering, data, and business stakeholders.
• Develop audience segmentation strategies to deliver relevant and personalized subscriber experiences.
• Design and manage testing roadmaps, including A/B testing frameworks and performance measurement.
• Analyze campaign results, customer insights, and behavioral data to identify optimization opportunities.
• Report on campaign performance and sizing opportunities against key performance indicators.
• Support global lifecycle marketing initiatives and coordinate with international marketing teams.
• Communicate recommendations, insights, and business impact through presentations and written materials.

Conocimientos

Lifecycle marketing

Multi-channel campaigns

Data-driven decisions

Cross-functional partnerships

Presentation skills

CRM platforms

Testing/execution

Educación

Bachelor's degree in Marketing or related field

Herramientas

Salesforce Marketing Cloud

Braze

Descripción del empleo

Disney Entertainment Operations LLC is seeking a Lifecycle Marketing Lead to develop and execute sophisticated lifecycle marketing strategies across Disney+ and Hulu. You will own multi-channel programs spanning email, push, and in-product messaging while leveraging data, personalization, and experimentation to optimize performance.

You will collaborate with product, engineering, creative, legal, operations, and marketing teams, influence campaign strategy, and lead high-impact initiatives.