Loyalty & Growth Product Marketing Manager

Centurylink; Honolulu (HI); On-site; USD 102,000 - 136,700; Full time

Job summary

Disney Entertainment Studio Marketing is seeking a Product Marketing Assistant Manager to drive loyalty marketing strategies for Disney+ and the Disney Bundle. You will collaborate with Partnerships, Creative Design, Data Science, CRM, and Regional Marketing to craft campaigns that engage and retain subscribers.

The role requires strong analytics, cross‑functional collaboration, and a strategic mindset. Bachelor's degree is required, MBA preferred, with a compensation range reflecting California

Qualifications

• 4+ years of loyalty marketing, product marketing, strategy, or consulting with deep customer insight and go-to-market experience.
• Excellent analytical skills including reading and analyzing data, running experiments, and communicating actionable results to Marketing leadership.
• Experience supporting a Loyalty program strategy with positive revenue results.
• Ability to prioritize and make trade-offs based on impact.

Responsibilities

• Develop product marketing and go‑to‑market strategies and roadmaps that drive engagement and retention for Disney+ and Disney Bundle Loyalty initiatives.
• Execute strategies with minimal oversight to increase retention and lifetime value.
• Lead cross‑functional discussions to develop comprehensive product marketing strategies that drive positive financial impact and subscriber value.
• Establish KPIs to measure loyalty initiative success and report performance with tailored recommendations.

Skills

Go-to-market strategy

Cross-functional leadership

Analytics

Strategic storytelling

Communication

Education

Bachelor's degree

MBA preferred

Job description

Disney Entertainment Studio Marketing is seeking a Product Marketing Assistant Manager to drive loyalty marketing strategies for Disney+ and the Disney Bundle. You will collaborate with Partnerships, Creative Design, Data Science, CRM, and Regional Marketing to craft campaigns that engage and retain subscribers.

The role requires strong analytics, cross‑functional collaboration, and a strategic mindset. Bachelor's degree is required, MBA preferred, with a compensation range reflecting California