Lead Data Analyst, Personalization & AI Analytics

The Walt Disney Company; New York (NY); On-site; USD 149,000 - 199,000; Full time

Job summary

The Walt Disney Company is seeking a Lead Data Analyst to drive personalization strategy for Disney+ and Hulu. You will craft data-informed stories, lead cross-functional projects, and partner with product management, engineering, and programming teams to influence product decisions.

The role emphasizes advanced SQL/Python analytics, experimentation, and building scalable data foundations to support analytics across Disney’s streaming portfolio.

Qualifications

• Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science, Data Analytics, or another technical field.
• 7+ years of data analytics experience, including 3+ years in a senior or lead-level capacity.
• Advanced SQL and Python skills, including complex analysis of large datasets, notebook-based workflows, and scheduled analytical jobs.
• Advanced knowledge of experimentation and statistical analysis, including hypothesis testing, power analysis, metric selection, regression, causal inference, test design, and interpretation.
• Product analytics experience, including user behavior, funnels, engagement, and feature performance.
• Experience building analyses, dashboards, and visualizations in Looker, Tableau, or a comparable BI platform.
• Proven ability to lead end-to-end analytical projects, define requirements, manage timelines, partner with data engineering, and deliver strategic outcomes.
• Strategic communication skills, with the ability to translate complex findings into clear recommendations for technical, business, and executive audiences.
• Experience building or applying AI-assisted analytics tools and workflows.

Responsibilities

• Deep-Dive Research: Lead large-scale analyses of product performance and user behavior. Apply statistical modeling, experimentation, and causal inference to identify opportunities and influence product strategy.
• A/B Testing & Experimentation: Lead the design, analysis, and interpretation of personalization experiments, including power analysis, metric selection, SQL/Python analysis, and stakeholder recommendations.
• Analytics Foundations: Partner with product and data engineering teams to improve data quality, build scalable datasets, and instrument new product features for reliable analysis and reporting.
• AI-Enabled Analytics: Use and help advance AI-assisted tools and workflows to improve the speed, scale, and quality of analysis.
• Ad Hoc Analysis: Investigate product issues, analyze user behavior, and rapidly answer complex business and product questions using large datasets.

Skills

Advanced SQL

Python

Experimentation

Product analytics

Looker/Tableau

Data storytelling

AI analytics

Education

Bachelor’s degree in statistics/economics/mathematics/computer science/data analytics

Master’s degree (preferred) in a technical field

Tools

Looker

Tableau

Job description

The Walt Disney Company is seeking a Lead Data Analyst to drive personalization strategy for Disney+ and Hulu. You will craft data-informed stories, lead cross-functional projects, and partner with product management, engineering, and programming teams to influence product decisions.

The role emphasizes advanced SQL/Python analytics, experimentation, and building scalable data foundations to support analytics across Disney’s streaming portfolio.