Lifecycle Marketing Lead - SFMC & CRM Automation

C2 Education; Johns Creek (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

C2 Education seeks a seasoned lifecycle marketing and CRM professional to own end-to-end customer journeys from lead to enrollment and renewal. You will optimize communications across email, SMS, and other channels, leveraging SFMC and data-driven insights to drive engagement across our centers.

Responsibilities include managing marketing operations, data governance, testing, and dashboards, while partnering with marketing, performance media, and tech teams to ensure scalable, localized

Qualifications

• Five+ years in progressive lifecycle marketing, CRM, and marketing operations.
• Hands-on SFMC experience with automated journeys and segmentation.
• Analytical judgment and data-driven decision making.
• Ability to design credible tests and explain business implications.
• Systems orientation and collaboration across teams.

Responsibilities

• Design and optimize lifecycle strategies for prospects and families across email, SMS, and other channels.
• Build automated nurture, onboarding, engagement, retention, renewal journeys based on audience needs.
• Own marketing campaign operations: intake, audience selection, segmentation, build, QA, approvals, scheduling, launch, analysis.
• Manage marketing automation and CRM configurations, permissions, integrations, and vendor coordination.
• Partner with Performance Media and Web & Organic Growth for attribution, taxonomy, and funnel reporting.
• Collaborate with Technology to ensure SFMC dataflows support segmentation and personalization.

Skills

Lifecycle marketing

CRM

Marketing automation

Data analysis

Team collaboration

Tools

Salesforce Marketing Cloud

Web analytics

A/B testing platforms

Job description

C2 Education seeks a seasoned lifecycle marketing and CRM professional to own end-to-end customer journeys from lead to enrollment and renewal. You will optimize communications across email, SMS, and other channels, leveraging SFMC and data-driven insights to drive engagement across our centers.

Responsibilities include managing marketing operations, data governance, testing, and dashboards, while partnering with marketing, performance media, and tech teams to ensure scalable, localized