Lifecycle Marketing Account Lead

WITHIN; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work opportunity

Unlimited vacation policy

Monthly phone stipend

Comprehensive medical/dental/vision

401(k) plan with matching

Dog-friendly office

Professional development program

Job summary

WITHIN is seeking an Account Manager to lead lifecycle marketing across email, SMS, push, and loyalty. You’ll manage a portfolio of clients, drive strategy, and optimize campaigns while reporting insights that align with business goals.

You’ll collaborate with creative, analytics, and client services teams, delivering data-driven recommendations and client presentations. The role requires 5+ years in retention marketing and experience with Salesforce Marketing Cloud.

Qualifications

• Bachelor’s degree or equivalent experience; minimum 5 years in retention marketing at an agency, brand or ad tech partner.
• Experience with Salesforce Marketing Cloud is required.
• Experience with Google Analytics or Adobe Analytics is required.
• Experience and/or passion working with DTC brands.
• Strong business acumen and ability to lead projects.
• Proven ability to present data to clients in a meaningful way.

Responsibilities

• Manage a portfolio of clients with day-to-day activities and longer-term strategy.
• Daily account management and optimization of campaigns across channels.
• Implement proprietary technology and best practices for client success.
• Drive, create, manage, optimize and report on campaigns.
• Define measurement strategies and deliver insights aligned with client objectives.
• Interface with creative, client service and analytics teams; lead client calls and presentations.

Skills

Retention marketing

Client management

Strategic planning

Cross-functional collaboration

Presentation skills

Education

Bachelor’s Degree or equivalent experience

Tools

Salesforce Marketing Cloud

Google Analytics

Adobe Analytics

PowerPoint

Excel

Job description

WITHIN is seeking an Account Manager to lead lifecycle marketing across email, SMS, push, and loyalty. You’ll manage a portfolio of clients, drive strategy, and optimize campaigns while reporting insights that align with business goals.

You’ll collaborate with creative, analytics, and client services teams, delivering data-driven recommendations and client presentations. The role requires 5+ years in retention marketing and experience with Salesforce Marketing Cloud.