Lifecycle Marketing Lead — Retention & Growth (DTC)

BodyBio

United States

On-site

USD 120,000 - 170,000

Full time

4 days ago

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Job summary

BodyBio is seeking a Lifecycle Marketing Manager to own the customer lifecycle strategy across the full journey—from lead capture to subscription retention and winback. This role translates annual goals into a lifecycle roadmap and collaborates with email and subscription partners to drive growth in conversion, repeat purchases, and lifetime value.

You will lead agency relationships for email, SMS, and push, work with Content Strategy to ensure consistent messaging, and own weekly reporting on

Qualifications

5+ years in lifecycle, retention, or CRM marketing in DTC.
Track record of directing agencies to measurable retention or revenue outcomes.
Fluency with Klaviyo or comparable ESP, SMS platform (Attentive or Postscript), and a subscription platform.
Comfortable with cohort and retention analysis and lifecycle reporting.
Experience with supplement, health, or claims-regulated copy preferred.

Responsibilities

Own the end-to-end lifecycle program — onboarding, engagement, cross-sell, churn prevention, and winback.
Lead winback program grounded in BodyBio data and direct agency execution.
Design churn-prevention interventions triggered by behavioral signals and dunning strategies.
Plan and own cross-sell/expansion campaigns across BodyBio portfolio.
Monitor subscription health metrics weekly and flag anomalies.