Lifecycle Marketing Lead - Retention & Growth

Think Advertising Jobs; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

ARB Interactive, the team behind Modo Casino, seeks an experienced Lifecycle Marketing Manager to own email, SMS, and membership communications in a fast-growing US platform. You’ll build and optimize Klaviyo flows, segment by lifecycle stage and purchase history, run onboarding and churn programs, and lead a data-driven retention strategy that moves metrics beyond opens and clicks to true customer value.

You’ll collaborate with merchandising, product, and analytics to set baselines, run

Qualifications

• 5+ years in lifecycle, CRM, retention, or ecommerce marketing.
• Hands-on Klaviyo experience building complex flows from strategy through implementation.
• Email and SMS experience in an ecommerce and/or subscription/membership business.
• Track record of measurably improving retention, repeat purchase, conversion, churn, or LTV.
• Strong analytical skills and experience running structured A/B tests.
• Shopify or Shopify Plus experience.

Responsibilities

• Own the lifecycle roadmap. Find the biggest opportunities across the customer journey and bring them to the team, rather than waiting for someone to hand you a brief.
• Build and optimize automated flows directly in Klaviyo. That includes trigger and event logic, segmentation, entry/exit and suppression rules, coordinating email and SMS, and personalization.
• Build behavior-based segments by lifecycle stage, purchase history, membership status, engagement, and customer value.
• Run membership programs: onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades.
• Run a steady testing program. Every test starts with a hypothesis and a target KPI, and ends with documented learnings and a next step.
• Own the campaign calendar and QA process, especially during high-volume promotional periods and sweepstakes deadlines.
• Own lifecycle reporting. Connect CRM activity to conversion, repeat purchase, retention, churn, reactivation, and LTV.

Skills

Klaviyo

Lifecycle marketing

Email marketing

A/B testing

Shopify

Tools

Klaviyo

Shopify

Job description

ARB Interactive, the team behind Modo Casino, seeks an experienced Lifecycle Marketing Manager to own email, SMS, and membership communications in a fast-growing US platform. You’ll build and optimize Klaviyo flows, segment by lifecycle stage and purchase history, run onboarding and churn programs, and lead a data-driven retention strategy that moves metrics beyond opens and clicks to true customer value.

You’ll collaborate with merchandising, product, and analytics to set baselines, run