Remote Lifecycle Marketing Lead for Developer Tools

650 Industries, Inc.; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Expo is seeking a Lifecycle Marketing Manager to own the end-to-end lifecycle strategy for developers and teams across the buying journey. You will set lifecycle goals, write messages, and run programs that educate, activate, convert, and retain users of Expo Application Services.

This is a remote-friendly, fast-paced builder role within a Series B SaaS environment. You will partner with Growth Marketing, Growth Product, Product Marketing, Sales, and Revenue Operations to shape lifecycle

Qualifications

• 4–7+ years in lifecycle, email, content, or growth marketing at a B2B SaaS or developer tools company
• Experience at a high-growth B2B SaaS or developer tools startup is a plus
• Hands-on experience building email journeys end-to-end, including segmentation and triggers
• Admin-level experience with marketing automation tools; HubSpot experience is a strong plus
• Proven ability to create content that drives measurable business outcomes

Responsibilities

• Own the end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention
• Define lifecycle goals, key moments, and success metrics with Growth Marketing, Growth Product, and Product Marketing
• Build frameworks for each lifecycle stage and audience, from solo developers to enterprise engineering teams
• Test, iterate, and optimize journeys based on performance data and customer insight
• Write and own lifecycle email journeys: segmentation, personalization, triggers, and sequencing
• Own the automation end-to-end in HubSpot: build, QA, launch, and optimize journeys
• Test copy, subject lines, imagery, and CTAs to improve engagement and conversion
• Keep every program compliant with CAN-SPAM, GDPR, and CCPA as applicable
• Partner with Growth Product and Product Marketing on in-product and customer education content
• Keep lifecycle content consistent, on-brand, and useful to developers
• Define lifecycle KPIs for engagement, conversion, upgrade, and retention
• Analyze performance across lifecycle and content programs to identify what to fix and what to scale
• Use quantitative data and qualitative feedback to refine messaging and sequencing
• Share insights with cross-functional partners
• Use AI tools to accelerate workflows and ensure scalable processes

Skills

Lifecycle marketing

Email marketing

Content marketing

Growth marketing

Tools

HubSpot

Job description

Expo is seeking a Lifecycle Marketing Manager to own the end-to-end lifecycle strategy for developers and teams across the buying journey. You will set lifecycle goals, write messages, and run programs that educate, activate, convert, and retain users of Expo Application Services.

This is a remote-friendly, fast-paced builder role within a Series B SaaS environment. You will partner with Growth Marketing, Growth Product, Product Marketing, Sales, and Revenue Operations to shape lifecycle