Lifecycle Marketing Lead for Developer Tools

650 Industries, Inc.

Chicago (IL)

Remote

USD 120,000 - 180,000

Full time

6 days ago

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Job summary

Expo is seeking a Lifecycle Marketing Manager to own how developers and teams experience Expo across the buying journey, from first touch to paying customer and beyond. This builder role sets the lifecycle strategy, writes the messages, and runs programs that educate, activate, convert, and retain users of Expo Application Services (EAS Build, Workflows, Update, Hosting, and Launch).

You sit at the intersection of lifecycle, content, and growth, and partner closely with Growth Marketing, Growth

Qualifications

4–7+ years in email marketing, lifecycle marketing, content marketing, or growth marketing.
Experience at a high-growth B2B SaaS or developer tools startup (Series B–C preferred).
Hands-on experience building email journeys end to end, including segmentation, personalization, and lifecycle triggers.
Admin-level experience with marketing automation tools; HubSpot experience a strong plus.

Responsibilities

Own end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention.
Define lifecycle goals and success metrics with cross-functional partners.
Build frameworks for each lifecycle stage and audience (solo developers to enterprise).
Test, iterate, and optimize journeys using performance data and customer insights.