Lifecycle Marketing Architect for Developer Tools

Leadout Capital

Chicago (IL)

Hybrid

USD 110,000 - 150,000

Full time

5 days ago

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Job summary

Expo is seeking a Lifecycle Marketing Manager to define and own the buyer lifecycle across onboarding, activation, upgrade, and retention. You will craft targeted email journeys, manage HubSpot-based automation, and collaborate with Growth Marketing and Product Marketing to optimize engagement for developers and teams.

You should bring 4–7+ years in lifecycle or email marketing within a B2B SaaS or developer tools context, with a strong storytelling ability and a bias for rapid, impact-driven

Qualifications

4–7+ years in email marketing, lifecycle marketing, or growth marketing
Experience at a high-growth B2B SaaS or developer tools startup
Hands-on experience building end-to-end email journeys with segmentation and triggers
Admin-level experience with marketing automation tools, HubSpot is a strong plus

Responsibilities

Define lifecycle strategy across nurture, onboarding, activation, upgrade, expansion, and retention
Write and own lifecycle email journeys with audience segmentation and triggers
Own automation end-to-end in HubSpot and optimize journeys
Define KPIs and analyze performance to improve messaging and engagement
Leverage AI tools to improve workflows and ship repeatable journeys

Skills

Lifecycle architecture

Strategic storytelling

Growth mindset

Scrappy but thoughtful

Pace and accountability

Developer empathy

AI tooling

Tools

HubSpot

Job description

You should bring 4–7+ years in lifecycle or email marketing within a B2B SaaS or developer tools context, with a strong storytelling ability and a bias for rapid, impact-driven

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