Lifecycle Marketing

Remote; San Francisco (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Heard is looking for an experienced Lifecycle Marketer to design and manage data-driven lifecycle programs. You will orchestrate multi-channel communications, guiding prospects and customers through the funnel and optimizing engagement to drive revenue growth and retention.

You'll work with the Head of Marketing, Content, and Partnerships to run mid-funnel campaigns, own lifecycle programs, and support sales conversion.

Qualifications

• 2-4 years of lifecycle marketing experience
• Proven track record with email, SMS, and push
• Experience with data-driven optimization and segmentation
• Familiarity with analytics tools (Amplitude/Looker)
• Strong written and verbal communication, collaboration
• Nice-to-have: HTML/CSS basics, fintech/B2B SaaS familiarity

Responsibilities

• Manage all engagement and nurture campaigns across channels
• Segment audiences, optimize cadence, and manage lead flow
• Collaborate with growth, marketing, partnerships, and sales teams
• Support product launches, webinars, and co-branded campaigns
• Develop targeted nurture sequences for different segments
• Generate data-driven hypotheses and measure impact
• Lead onboarding and re-engagement initiatives
• Conduct A/B tests on key email elements and metrics

Skills

Lifecycle marketing

Email marketing

SMS marketing

Push notifications

Campaign optimization

Data-driven decision making

A/B testing

Cross-functional collaboration

Tools

Customer.io

Amplitude

Looker

HTML/CSS

Job description

Defining the future of work & living globally

Heard is seeking an experienced Lifecycle Marketer to join our team. We're looking for someone who gets excited about the impact a robust, data-driven lifecycle program can have on revenue growth and retention. You should have a few years of experience orchestrating customer communication strategies across email, SMS, and push notifications, and want to play an integral role in evolving Heard's lifecycle program. In this role, you'll oversee communications to prospects and customers, creating data-driven, personalized experiences that drive engagement and retention. You'll work closely with the Head of Marketing, Content team, and Partnerships team to run mid-funnel campaigns, own critical lifecycle programs that convert prospects to marketing qualified leads (MQLs), and support sales conversion efforts. You'll own email reporting to guide resource decisions and collaborate with our engagement team on onboarding and retention initiatives. This role is perfect for an organized, data-driven marketer who works well cross-functionally and is passionate about creating impactful customer experiences.

Core Responsibilities

Manage all engagement and nurture campaigns in Customer.io and ensure prospects are guided throughout the entire funnel, including owning segmentation strategy, cadence optimization, and lead management

Partner with growth teams to target high-value prospects, develop compelling messaging that drives engagement, and move leads through the lifecycle - collaborating closely with marketing, partnerships, and sales teams

Support strategic initiatives including product launches, partnership activities, webinars, and co-branded marketing efforts through promotional and follow-up campaigns

Own the development and optimization of targeted nurture sequences for different therapist specialties, creating behavior-based campaigns that drive feature adoption and/or engagement

Generate data-driven hypotheses to continuously optimize lifecycle campaigns and communications, working with data and reporting to measure impact and develop strategies for improvement

Support the customer engagement team by launching and optimizing onboarding and re-engagement campaigns focused on retention

Monitor and improve key email metrics through consistent A/B testing of campaign elements, including open rates, click-through rates, and conversion rates

Required Qualifications

2-4 years of experience developing end-to-end lifecycle campaigns, from strategy to execution and measurement, with a proven track record of driving revenue and improving retention metrics

Strong expertise in marketing automation platforms, particularly Customer.io or similar tools, with deep understanding of segmentation, campaign architecture, and lead scoring methodologies

Demonstrated experience in customer segmentation and data-driven campaign optimization, with strong analytical skills and ability to translate insights into action

Experience with customer analytics tools (e.g., Amplitude, Looker) and ability to use data to inform campaign strategy and measure success

Outstanding written and verbal communication skills, with proven ability to collaborate effectively across marketing, sales, and product teams

Nice-to-Have

Technical proficient in basic HTML/CSS

Experience working with accounting, fintech, or B2B SaaS companies

Background in developing and optimizing customer onboarding programs

Experience with SMS and push notification campaigns