Lifecycle Marketing Lead, Health & Wellness (Remote)

Marek Health, LLC; Oregon; Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

PTO

401(k) employer-contributed

Health insurance

Job summary

Marek Health is hiring a Lifecycle Marketing Manager to own email and SMS end-to-end across Marek Health, Marek Diagnostics, and Marek Supplements. You will map the client journey, define triggers and flows, drive retention, and collaborate with the tech, sales, product, and clinical teams to lift conversions and lifetime value.

This remote role requires 5–7 years in lifecycle marketing in health or subscription businesses; compensation ranges from $85,000 to $95,000 annually, plus PTO, 401(k),

Qualifications

• 5–7 years running lifecycle, email, SMS, or CRM marketing and owning strategy for a program
• Experience in a service-based or subscription business with ongoing customer relationships
• Experience running email and SMS platforms end-to-end (Customer.io preferred)
• Ability to build multi-step automated flows with triggers, segmentation, and decision logic
• Strong knowledge of deliverability and SMS compliance (HIPAA CAN-SPAM TCPA)
• Fluent in HTML and email templating and cross-client rendering
• Independent worker who can manage multiple workstreams across brands
• Experience in health, wellness, or longevity industries preferred

Responsibilities

• Own lifecycle strategy and client journeys across all Marek brands
• Map client lifecycle and maintain source of truth for automated touchpoints
• Drive stage-to-stage conversions and retention through email and SMS
• Collaborate with tech, sales, product, and clinical teams to rebuild journeys
• Define lifecycle needs and oversee implementation and QA
• Ensure HIPAA compliance and proper handling of PHI in marketing
• Lead testing, optimization, and reporting with a data-driven mindset

Skills

Lifecycle marketing

Email marketing

SMS marketing

CRM platforms

Segmentation & data

A/B testing

Tools

Customer.io

Klaviyo

Iterable

Braze

Attentive

Postscript

Job description

Marek Health is hiring a Lifecycle Marketing Manager to own email and SMS end-to-end across Marek Health, Marek Diagnostics, and Marek Supplements. You will map the client journey, define triggers and flows, drive retention, and collaborate with the tech, sales, product, and clinical teams to lift conversions and lifetime value.

This remote role requires 5–7 years in lifecycle marketing in health or subscription businesses; compensation ranges from $85,000 to $95,000 annually, plus PTO, 401(k),