Lifecycle Marketing Lead - Remote Health Tech

Path; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

100% remote work environment

Attractive pay and benefits

Comprehensive health benefits

401(k) plan access

Generous time-off policies

Paid parental leave

Employee Assistance Program (EAP)

Quarterly department stipend

Community and employee resource groups

Home office stipend

Wellness program and stipend

Job summary

Rula, a remote-first mental health care company, is seeking a Lifecycle Marketing Manager to build and scale a best-in-class communications program. You will own multi-channel lifecycle strategies (email, SMS, push) and partner with cross-functional teams to deliver personalized experiences for patients and providers.

The role spans both D2C and B2B segments, with a focus on rapid, data-driven optimization.

Qualifications

• 5+ years in a lifecycle or retention marketing role with multi-channel campaigns.
• Experience with enterprise ESPs (Iterable and Hubspot preferred) for campaigns, journeys, content, and optimization.
• Strong analytical skills with ability to run A/B tests and make data-driven decisions to improve campaigns.
• Excellent project management to handle multiple campaigns and initiatives simultaneously.
• D2C and B2B experience welcome, with a bias toward D2C.

Responsibilities

• Lead the development and execution of multi-channel lifecycle strategies (email, SMS, push).
• Build an intelligent, personalized lifecycle program and refine reporting and analytics capabilities.
• Collaborate with cross-functional teams to improve patient and provider engagement.
• Expand test-and-learn programs to continuously optimize performance and engagement.
• Support both B2B and D2C parts of the organization to speed access to care.

Skills

Lifecycle marketing

Email marketing

Analytics

Project management

Cross-functional collaboration

Tools

Looker

Amplitude

SQL

HTML

Healthcare domain knowledge

Job description

Rula, a remote-first mental health care company, is seeking a Lifecycle Marketing Manager to build and scale a best-in-class communications program. You will own multi-channel lifecycle strategies (email, SMS, push) and partner with cross-functional teams to deliver personalized experiences for patients and providers.

The role spans both D2C and B2B segments, with a focus on rapid, data-driven optimization.