Marketing Tech PM: Drive Data-Driven Growth in FinTech

Finyard; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Finyard is seeking a Marketing Technical Project Manager to lead key marketing projects with Product and Analytics teams. You will translate business needs into technical requirements and drive projects from inception to launch.

The role requires strong knowledge of marketing technologies, analytics, and attribution, and a track record of delivering complex cross-functional initiatives in fast-moving environments.

Qualifications

• Experience in technical project management in marketing tech or product projects.
• Strong knowledge of digital analytics and attribution (GA4, Amplitude, AppsFlyer).
• Familiar with digital marketing channels, acquisition funnels, and campaign measurement.
• Experience working with Product, Analytics, and Performance Marketing teams.
• Ability to translate requirements and communicate with both technical and business stakeholders.
• Excellent organizational skills and ability to manage multiple projects simultaneously.

Responsibilities

• Lead end-to-end delivery of marketing projects from requirements gathering to launch.
• Make day-to-day decisions independently within scope or escalate with leadership with options.
• Provide regular status reports and maintain project documentation.
• Coordinate with Product, Analytics, and Performance Marketing to align technical solutions with marketing objectives.
• Coordinate marketing infrastructure projects including tracking, analytics integrations, and platform integrations.
• Translate marketing requirements into technical specs and manage dependencies.
• Identify data quality issues and opportunities to improve marketing processes and infrastructure.
• Coordinate testing and validation to ensure requirements are met.

Skills

Technical project management

Marketing technology

Digital analytics

Cross-functional collaboration

Stakeholder communication

Project prioritization

Analytics integrations

Tools

GA4

Amplitude

AppsFlyer

Jira

Confluence

Job description

Finyard is seeking a Marketing Technical Project Manager to lead key marketing projects with Product and Analytics teams. You will translate business needs into technical requirements and drive projects from inception to launch.

The role requires strong knowledge of marketing technologies, analytics, and attribution, and a track record of delivering complex cross-functional initiatives in fast-moving environments.