Lifecycle Marketing Lead: Dasher Retention & AI Campaigns

DoorDash, Inc.; Los Angeles (CA); On-site; USD 83,000 - 122,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Wellness benefits

Paid time off

Medical/dental/vision

Job summary

DoorDash is seeking a strategic, creative lifecycle marketer to own CRM strategy for the Dasher Retention Marketing team. You will define retention strategy for key workstreams and build campaigns across email, push, in-app messaging, and SMS, handling segmentation, QA, and launch.

The ideal candidate designs end-to-end campaigns, analyzes results, and iterates to maximize Dasher engagement and satisfaction, aligning with cross-functional partners and leveraging Braze and other internal tools.

Qualifications

• 4+ years in CRM, email, or lifecycle marketing.
• Familiar with ESPs and marketing automation (Braze/Iterable/Salesforce/MC/Customer.io).
• Experience owning end-to-end lifecycle strategy and execution.
• Ability to interpret data to inform strategy and tradeoffs.
• Strong written and verbal communication with technical teammates.
• Experience collaborating cross-functionally with creative, analytics, and product teams.
• Record of business results through marketing campaigns across CRM channels.
• Comfort navigating ambiguity and adapting plans based on performance.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own end-to-end campaign strategy, development, and build across channels.
• Design campaigns with emphasis on experimentation and MV/AB testing.
• Partner cross-functionally with Product, Engineering, Data Science, Marketing, and Strategy teams.
• Analyze campaign performance and provide data-informed recommendations.
• Connect projects to broader lifecycle programs from onboarding to resurrection.
• Stay current on retention marketing trends and AI adoption to improve velocity.

Skills

CRM experience

Email marketing

Lifecycle marketing

Data analysis

Cross-functional collaboration

Communication skills

Experimentation

AI tools experience

Education

Bachelor's degree

Tools

Braze

Iterable

Salesforce Marketing Cloud

Customer.io

SQL

HTML

Job description

DoorDash is seeking a strategic, creative lifecycle marketer to own CRM strategy for the Dasher Retention Marketing team. You will define retention strategy for key workstreams and build campaigns across email, push, in-app messaging, and SMS, handling segmentation, QA, and launch.

The ideal candidate designs end-to-end campaigns, analyzes results, and iterates to maximize Dasher engagement and satisfaction, aligning with cross-functional partners and leveraging Braze and other internal tools.