Senior Lifecycle Marketer, Dasher Retention

DoorDash, Inc.; San Francisco (CA); On-site; USD 83,000 - 122,000; Full time

Benefits offered by this job

401(k) with match

Paid parental leave

Wellness benefits

Commuter benefits match

Paid time off

Job summary

DoorDash is seeking a strategic lifecycle marketer to own CRM strategy across the Dasher lifecycle, from onboarding to re-engagement. You will build, QA, and launch campaigns across email, push, in-app messaging, and SMS, while analyzing results to optimize retention and engagement.

The role emphasizes experimentation, cross-functional collaboration, and leveraging AI tools to accelerate impact, with responsibilities spanning segmentation, targeting, and post-campaign analysis.

Qualifications

• 4+ years in CRM, email, or lifecycle marketing.
• Experience with ESPs and marketing automation platforms.
• Own end-to-end lifecycle strategy and execution including segmentation, QA, and analysis.
• Ability to interpret data to inform campaign strategy.

Responsibilities

• Own end-to-end campaign strategy, development, and build across channels.
• Design and build lifecycle campaigns with segmentation, QA, and launch.
• Collaborate with Product, Engineering, Data Science, and Marketing teams.
• Analyze campaign performance and iterate to improve retention.

Skills

CRM

Email marketing

Lifecycle marketing

Data analysis

Technical communication

Education

Bachelor's degree

Tools

Braze

Iterable

Salesforce Marketing Cloud

Customer.io

SQL

Job description

DoorDash is seeking a strategic lifecycle marketer to own CRM strategy across the Dasher lifecycle, from onboarding to re-engagement. You will build, QA, and launch campaigns across email, push, in-app messaging, and SMS, while analyzing results to optimize retention and engagement.

The role emphasizes experimentation, cross-functional collaboration, and leveraging AI tools to accelerate impact, with responsibilities spanning segmentation, targeting, and post-campaign analysis.