Canada Lifecycle Marketing Lead – CRM & Retention

DoorDash USA; United States; Remote; USD 81,000 - 101,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off

Paid parental leave

Wellness benefit

Job summary

DoorDash’s Canada Consumer Lifecycle Marketing team is seeking a strategic marketer to drive CRM programs that boost engagement, retention, and resurrection for our core Canadian customer base. You’ll launch and iterate lifecycle campaigns, partner with Product, Analytics, and Creative teams, and rely on data-informed decisions to hit business goals.

Ideal candidates have 4+ years in CRM or lifecycle marketing, strong SQL/HTML skills, and experience with Braze, Iterable, and Salesforce Marketing

Qualifications

• 4+ years of experience in CRM or lifecycle marketing.
• Familiar with Braze, Iterable, Salesforce Marketing Cloud.
• Analytical mindset with strong attention to detail.
• Strong writer and communicator.
• Knowledge of SQL, HTML, and data visualization platforms (Tableau, Periscope).
• Knowledge of email industry best practices including targeting and segmentation, A/B testing, and analytics.
• Extremely organized, dependable, self-motivated, and able to multi-task.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Own Canada Core Marketplace lifecycle strategy — develop and execute CRM programs that drive engagement, retention, and resurrection for DoorDash’s core Canadian customer base.
• Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign reporting within Braze.
• Design and iterate on customer journeys — build trigger-based and always-on CRM programs that meet customers at key moments in their lifecycle (onboarding, re-engagement, win-back).
• Partner cross-functionally — collaborate with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Ops to deliver cohesive lifecycle programs.
• Analyze and optimize — review campaign and program performance with analytics partners, identify trends, and translate findings into actionable improvements.
• Stay current on best practices — bring relevant learnings on lifecycle marketing, retention strategies, and CRM innovation to the broader team.

Skills

CRM marketing

Braze

Iterable

Salesforce Marketing Cloud

SQL

HTML

Data visualization

Email best practices

Analytics

Writing

Organization

Education

Bachelor’s degree or equivalent experience

Tools

Braze

Iterable

Salesforce Marketing Cloud

Tableau

Periscope

Job description

DoorDash’s Canada Consumer Lifecycle Marketing team is seeking a strategic marketer to drive CRM programs that boost engagement, retention, and resurrection for our core Canadian customer base. You’ll launch and iterate lifecycle campaigns, partner with Product, Analytics, and Creative teams, and rely on data-informed decisions to hit business goals.

Ideal candidates have 4+ years in CRM or lifecycle marketing, strong SQL/HTML skills, and experience with Braze, Iterable, and Salesforce Marketing