Lifecycle Marketing Lead for DashPass

DoorDash, Inc.; New York (NY); On-site; USD 160,000 - 235,000; Full time

Benefits offered by this job

401(k) plan with employer matching

Paid parental leave

Wellness benefits

Commuter benefits match

Paid time off

Job summary

DoorDash, Inc. is seeking a Senior Manager, Retention Marketing for DashPass in New York.

You will define and evolve the membership marketing vision, translating growth and retention goals into CRM strategies and leading a team delivering high-quality campaigns across email, push, SMS, promotions, and in-app messaging. You will partner with Analytics, Product, and Marketing to drive retention, GOV, and paid net adds, while advancing CRM infrastructure and measurement practices.

Qualifications

• 8+ years in lifecycle marketing, CRM, and/or growth marketing.
• 3+ years managing high-performing teams or managers.
• Strong experience with cross-channel campaigns and data-driven results.

Responsibilities

• Oversee all owned channel campaigns across the DashPass lifecycle.
• Lead development of annual and quarterly retention plans.
• Manage a team of Retention Marketers with coaching and structure.
• Oversee the CRM testing roadmap: message strategy, segmentation, measurement.
• Improve personalization and relevance across the DashPass lifecycle with analytics support.
• Partner with cross-functional teams to drive scale and efficiency.
• Define KPIs and goals, analyze trends, and optimize campaigns.

Skills

Lifecycle marketing

CRM

Growth marketing

Team leadership

Education

Bachelor’s degree

Tools

SQL

Databricks

Sigma

AI tools

Job description

DoorDash, Inc. is seeking a Senior Manager, Retention Marketing for DashPass in New York.

You will define and evolve the membership marketing vision, translating growth and retention goals into CRM strategies and leading a team delivering high-quality campaigns across email, push, SMS, promotions, and in-app messaging. You will partner with Analytics, Product, and Marketing to drive retention, GOV, and paid net adds, while advancing CRM infrastructure and measurement practices.