Dasher Retention Marketing — Senior Associate

DoorDash, Inc.; Chicago (IL); On-site; USD 83,000 - 122,000; Full time

Benefits offered by this job

401(k) with employer matching

16 weeks paid parental leave

Wellness benefits

Commuter benefits match

Paid time off and paid sick leave

Job summary

DoorDash is seeking a strategic Senior Associate in the Dasher Retention Marketing team to own CRM strategy and end-to-end lifecycle programs across email, push, in-app messaging, and SMS. You will design, build, QA, and launch campaigns, and analyze results to optimize retention and engagement for Dashers.

The role emphasizes cross-functional collaboration with Product, Engineering, Data Science, and Operations, plus leveraging Braze and other tools to accelerate experimentation and impact.

Qualifications

• 4+ years of experience in CRM, email, or lifecycle marketing
• Experience owning end-to-end lifecycle or retention strategy and execution, including experimentation, audience segmentation, targeting, QA, and performance analysis
• Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs
• Strong written and verbal communication skills, particularly with technical teammates
• Experience collaborating cross-functionally with creative, analytics, and product or strategy teams
• Bachelor's degree or equivalent experience

Responsibilities

• Own end-to-end campaign strategy, development, and build — define the retention strategy for key workstreams on the Dasher retention team, then design and build the lifecycle programs that execute it across email, push, in-app messaging, and SMS channels.
• Design and build end-to-end campaigns with an emphasis on experimentation — manage audience segmentation, targeting, creative briefing and production, QA, launch, and post-campaign analysis within Braze and other internal tools.
• Partner cross-functionally — collaborate with Product, Engineering, Data Science, Integrated Marketing, and Strategy & Operations teams to deliver cohesive, high-impact retention programs.
• Analyze and iterate — review campaign performance, identify trends, and make data-informed recommendations to continuously improve retention strategy.
• Connect individual projects to broader initiatives — ensure Dashers reached through individual campaigns are retained and progressed through ongoing lifecycle programs, from onboarding through resurrection.
• Stay current on best practices — monitor emerging trends in Retention Marketing and leverage your experience to uplevel the team around you.

Skills

CRM strategy

Email marketing

Lifecycle marketing

Campaign design

QA and testing

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Tools

Braze

Iterable

Salesforce Marketing Cloud

Customer.io

Job description

DoorDash is seeking a strategic Senior Associate in the Dasher Retention Marketing team to own CRM strategy and end-to-end lifecycle programs across email, push, in-app messaging, and SMS. You will design, build, QA, and launch campaigns, and analyze results to optimize retention and engagement for Dashers.

The role emphasizes cross-functional collaboration with Product, Engineering, Data Science, and Operations, plus leveraging Braze and other tools to accelerate experimentation and impact.