Lifecycle Marketing Lead: AI-Powered Email & Webinar

The Wrap; New York, Northern (NY, KY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Gusto is seeking a Lifecycle Marketing Manager for the accountant/indirect channel. You will own lifecycle strategy, shaping how we engage accountants and bookkeepers through email and webinars, with agentic AI-enabled workflows at the core.

This hands-on builder role partners with Product Marketing, Analytics, AI Ops, and Brand to deliver measurable engagement, retention, and growth. You will implement campaigns, drive webinar health, and craft AI-powered segmentation and personalization across

Qualifications

• 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing.
• Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred; other enterprise tools considered).
• Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant.
• Proven end-to-end ownership of email campaigns and webinar production programs.
• Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences.
• Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third‑party tools and Gusto's proprietary agentic email tool
• Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow‑up, and reporting
• Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting
• Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
• Analyze campaign and program performance, run tests, and bring forward recommendations on channel health

Skills

Lifecycle marketing

Marketing automation

AI workflows

Email campaigns

Webinar production

Copywriting

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Marketo

Iterable

Job description

Gusto is seeking a Lifecycle Marketing Manager for the accountant/indirect channel. You will own lifecycle strategy, shaping how we engage accountants and bookkeepers through email and webinars, with agentic AI-enabled workflows at the core.

This hands-on builder role partners with Product Marketing, Analytics, AI Ops, and Brand to deliver measurable engagement, retention, and growth. You will implement campaigns, drive webinar health, and craft AI-powered segmentation and personalization across