Lifecycle Marketing Lead - Email & Webinar Programs

Gusto, Inc.; Denver, New York, San Francisco (CO, NY, CA); Hybrid; USD 134,000 - 168,000; Full time

Job summary

Gusto is seeking a Lifecycle Marketing Manager for the accountant/indirect channel. You will own lifecycle strategies, primarily via email and webinars, working with Product Marketing, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a high-quality partner experience with measurable engagement, retention, and growth.

You will build AI-powered workflows for segmentation and personalization, driving cross-functional collaboration and end-to-end campaigns within a hybrid environment

Qualifications

• 8+ years in lifecycle, growth, CRM, or channel/partner marketing
• Hands-on experience with Marketo or Iterable (enterprise level)
• Demonstrated AI-powered/agentic workflows experience
• End-to-end ownership of email campaigns and webinar programs
• Strong copyediting/copywriting, adaptable tone across audiences
• Cross-functional collaboration with Product Marketing, Analytics, and Product teams
• Bachelor's degree or equivalent practical experience

Responsibilities

• Plan, build, QA, launch, and report on email campaigns for accountant/indirect channel using third-party tools and Gusto's agentic email tool
• Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
• Build and improve AI-powered/agentic workflows for segmentation, personalization, and reporting
• Partner with Product Marketing, Community Marketing, Analytics, and Product to plan channel roadmap
• Analyze campaign performance, run tests, and provide recommendations on channel health

Skills

Lifecycle marketing

CRM marketing

Email campaigns

Webinar production

AI-powered workflows

Marketing automation

Copywriting

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Marketo

Iterable

Job description

Gusto is seeking a Lifecycle Marketing Manager for the accountant/indirect channel. You will own lifecycle strategies, primarily via email and webinars, working with Product Marketing, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a high-quality partner experience with measurable engagement, retention, and growth.

You will build AI-powered workflows for segmentation and personalization, driving cross-functional collaboration and end-to-end campaigns within a hybrid environment