Lifecycle Marketing Lead: ABM, Cross-Sell & HubSpot

Red Oak; Austin (TX); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Equity via EOP

Comprehensive health coverage

401(k) with company contribution

20 days PTO + birthday off

Enhanced family leave

Life insurance

Job summary

Red Oak, a compliance software company serving financial services, seeks a lifecycle-marketing leader in Austin, TX. You will own cross-sell and retention motions across 1,550+ clients, building scalable programs in HubSpot and Salesforce to drive pipeline and adoption.

You’ll run ABM-focused campaigns, work with product marketing and client success, and push AI-enabled insights to improve segmentation and performance. Hybrid work in Austin is offered.

Qualifications

• 3–5 years in lifecycle, customer, or growth marketing in B2B with real-time pipeline or retention ownership.
• Hands-on marketing automation ownership with nurtures, scoring models, and segmentation.
• Proven cross-sell or expansion marketing into existing client bases.
• Funnel fluency with stage definitions, conversion math, velocity, and sales handoffs.

Responsibilities

• Own the programs that move a client from single-product to multi-product, including segmentation, sequencing, offers, and timing.
• Build coverage for accounts sales cannot reach alone and surface whitespace with account teams.
• Manage funnel progression from MQL to SAL to SQL with nurture and scoring rules.
• Run account-based programs aligned with demand generation and account teams.
• Support onboarding and adoption messaging with implementation and product marketing teams.
• Partner with client success on renewal communications and re-engagement strategies.
• Own HubSpot lifecycle program end-to-end: nurture, scoring, governance, suppression, testing.
• Leverage AI tools daily for segmentation, copy development, account research, and performance reporting.

Skills

Lifecycle marketing

B2B marketing

Marketing automation

HubSpot

Salesforce

Account-based marketing

Data-driven decisions

Tools

HubSpot CRM

Salesforce CRM

Google Analytics

Job description

Red Oak, a compliance software company serving financial services, seeks a lifecycle-marketing leader in Austin, TX. You will own cross-sell and retention motions across 1,550+ clients, building scalable programs in HubSpot and Salesforce to drive pipeline and adoption.

You’ll run ABM-focused campaigns, work with product marketing and client success, and push AI-enabled insights to improve segmentation and performance. Hybrid work in Austin is offered.