Digital Marketing Manager — Email & Lifecycle Growth (Hybrid)

Covista; Lisle (IL); Hybrid; USD 82,000 - 149,000; Full time

Benefits offered by this job

Health insurance

401k retirement with match

Flexible Time Off

12 paid holidays

Job summary

Covista seeks a Manager, Digital Marketing to lead digital experience strategies across its portfolio of institutions. You will drive enrollment and persistence through email, nurtures, and analytics, collaborating with the marketing and tech teams.

The role requires 5 years of marketing automation experience with Eloqua, strong leadership, and excellent communication skills. This is a hybrid role with a competitive benefits package.

Qualifications

• Bachelor's degree in marketing or related field.
• Five years of marketing automation experience including Eloqua.
• Eloqua administration experience preferred.
• Sound qualitative and quantitative analytical skills.
• Strong leadership and project management abilities.
• Excellent written communication and oral presentation skills.

Responsibilities

• Develop and track enterprise digital experience KPIs across the student lifecycle.
• Identify opportunities across the lifecycle and drive conversion-focused initiatives.
• Serve as a go-to resource for email, nurture and digital experience.
• Collaborate with digital experience tech lead to optimize strategies and tools.
• Mentor digital marketing specialists across our portfolio.
• Complete other duties as assigned.
• Comply with policies and standards.

Skills

Marketing automation

Leadership

Analytical skills

Written & verbal comms

Project management

Self-motivation

Education

Bachelor's degree in marketing or related field

Tools

Eloqua

Job description

Covista seeks a Manager, Digital Marketing to lead digital experience strategies across its portfolio of institutions. You will drive enrollment and persistence through email, nurtures, and analytics, collaborating with the marketing and tech teams.

The role requires 5 years of marketing automation experience with Eloqua, strong leadership, and excellent communication skills. This is a hybrid role with a competitive benefits package.