Lifecycle Marketing Director: Retention & Revenue Growth

Chameleon Collective; New Jersey; Presencial; USD 120.000 - 180.000; Tempo integral

Resumo da vaga

Chameleon Collective is seeking a Director of Lifecycle Marketing to transform customer data into stronger retention, repeat business, and higher lifetime value. You will own lifecycle strategy, lead a small team, and stay hands-on with data and campaign execution.

Reporting to the Head of Marketing, you’ll oversee CRM, audience segmentation, direct mail campaigns, and campaign optimization, collaborating with sales and operations to align plans with business priorities and budgets.

Qualificações

• Demonstrated results in lifecycle marketing, CRM, retention, or customer growth.
• Prior experience managing and developing a team.
• Hands-on expertise in audience segmentation, CDPs, and marketing automation.
• Direct mail experience, including list development and vendor management.
• Translate business goals into practical priorities and measurable campaigns.
• Experience improving workflows and building team capabilities while remaining involved in execution.

Responsabilidades

• Own the CRM and lifecycle marketing roadmap, building customer journeys and campaigns that drive retention and incremental revenue.
• Lead and develop a small team through clear priorities, effective delegation, coaching, and accountability.
• Manage audience segmentation, customer data activation, and campaign automation using a customer data platform (CDP) and supporting marketing systems.
• Own direct mail campaigns, including list segmentation and vendor coordination to ensure timely delivery to the correct audiences.
• Improve targeting, communication frequency, engagement, and measurement that connects campaigns to business results.
• Collaborate with sales and operations to adjust campaign plans based on capacity and business priorities.
• Partner with the Head of Marketing on resource allocation, platform investments, and execution within agreed budgets.

Conhecimentos

Lifecycle marketing

CRM

Audience segmentation

Team leadership

Campaign optimization

Ferramentas

CDP

Marketing automation

Descrição da vaga

Chameleon Collective is seeking a Director of Lifecycle Marketing to transform customer data into stronger retention, repeat business, and higher lifetime value. You will own lifecycle strategy, lead a small team, and stay hands-on with data and campaign execution.

Reporting to the Head of Marketing, you’ll oversee CRM, audience segmentation, direct mail campaigns, and campaign optimization, collaborating with sales and operations to align plans with business priorities and budgets.