Lifecycle Marketing Coordinator: Email & Retention

The Museum of Modern Art; New York (NY); On-site; USD 61,000 - 75,000; Full time

Job summary

The Museum of Modern Art is seeking a Lifecycle Marketing Coordinator in New York, NY. You will own MoMA’s lifecycle and owned-channel retention programs, building, testing, and optimizing email, segmentation, automation, and landing-page experiences.

You’ll drive mid- and low-funnel engagement to move audiences toward visits, memberships, and renewals. Reporting to the Senior Marketing Manager, Paid Media, you will execute campaigns in Klaviyo, ensure data accuracy, and develop dashboards with

Qualifications

• Bachelor’s degree and at least three years of hands-on lifecycle, CRM, or retention marketing experience in Klaviyo.
• Proficiency in Heap and Google Analytics (GA4) for tracking, funnels, cohorts, and attribution.
• Expert knowledge of agentic and AI search visibility; working knowledge of Profound.
• Ability to build audiences and journeys without engineering support; knowledge of HTML/CSS for email.
• Proven track record of A/B tests and optimizing landing pages and conversion paths.
• Strong written communication and privacy/compliance awareness.

Responsibilities

• Builds and runs always-on lifecycle programs across the customer journey: welcome, pre-visit, post-visit, membership acquisition, and reactivation.
• Maintains lifecycle roadmap and content calendar; defines KPIs with leadership.
• Executes, tests, and reports email campaigns and automated journeys in Klaviyo; ensures data cleanliness.
• Manages segmentation, audience data, and CRM integrations; coordinates with Analytics.
• Plans and optimizes landing pages for tickets, memberships, exhibitions, and events.
• Ensures SEO-friendly landed pages and AI-driven discovery alignment with Content and Digital teams.
• Collaborates with Paid Media and agency on audience syncs and message alignment; builds dashboards in Heap and GA.

Skills

Lifecycle marketing

CRM

Email marketing

Data analysis

Cross-functional collaboration

Project management

Education

Bachelor’s degree

Tools

Klaviyo

Heap

GA4

Profound

SQL

HTML/CSS

Job description

The Museum of Modern Art is seeking a Lifecycle Marketing Coordinator in New York, NY. You will own MoMA’s lifecycle and owned-channel retention programs, building, testing, and optimizing email, segmentation, automation, and landing-page experiences.

You’ll drive mid- and low-funnel engagement to move audiences toward visits, memberships, and renewals. Reporting to the Senior Marketing Manager, Paid Media, you will execute campaigns in Klaviyo, ensure data accuracy, and develop dashboards with