Lifecycle Marketing Coordinator - CRM & Email/SMS

Six Flags Corporate; Charlotte (NC); On-site; USD 25,000 - 33,000; Part time

Job summary

Six Flags Corporate seeks a part-time CRM Activation Coordinator to orchestrate B2C lifecycle marketing across email, SMS, and mobile app messaging for Six Flags properties. You will help build assets, templates, segments and schedules to drive conversion, retention, loyalty and renewal.

You will collaborate with design, marketing, park operations, field and events teams, and product teams to coordinate campaigns and programs, while applying basic AI concepts and staying compliant with email and

Qualifications

• 3-5 years work-related experience.
• Familiarity with Microsoft Office and email marketing tools.
• Ability and willingness to learn new platforms and technologies.
• Experience with CRM, CDP, and ecommerce tools is a plus.

Responsibilities

• Coordinate, create, deploy and track emails, SMS text messages, and mobile app messaging for commercial marketing. Help coordinate planning, creation and execution of newsletters, survey invitations, triggers, SMS messages and journey building and execution and mobile pushes.
• Review campaign performance, including coordinating with Insights team, leveraging tools such as GA4 to understand the performance of campaigns. Develop and manage regular reporting of campaign delivery and effectiveness for all managed campaigns. Analyze data to make recommendations and course-corrections when needed.
• Help plan content components for emails for the long term, particularly to help develop dynamic and personalized emails tailored to the individual or household. Help with development of assets for various products, events, and programs messaged throughout the calendar year.
• Review inbox deliverability, email program health, and sender reputation using select tools such as Inbox Monster, Google & Yahoo Postmaster Tools, Microsoft SNDS, and the like to help maximize the effectiveness of our channels.
• Help plan, review, and fine-tune customer journeys, personas, and segments. Collaborate with Insights teams to leverage targets and data models to inform content in emails, mobile app, and SMS messaging.

Skills

CRM

Email marketing

Data analysis

Organization

Learn new tools

Tools

Adobe Campaign

Campaign Monitor

Inbox Monster

Postmaster Tools

GA4

Job description

Six Flags Corporate seeks a part-time CRM Activation Coordinator to orchestrate B2C lifecycle marketing across email, SMS, and mobile app messaging for Six Flags properties. You will help build assets, templates, segments and schedules to drive conversion, retention, loyalty and renewal.

You will collaborate with design, marketing, park operations, field and events teams, and product teams to coordinate campaigns and programs, while applying basic AI concepts and staying compliant with email and