Lifecycle Marketing & Automation Strategist

Trove Group; Saint Louis Park (MN); On-site; USD 65,000 - 90,000; Full time

Job summary

Trove Group in Minnesota is seeking a Marketing Automation Specialist to own end-to-end lifecycle campaigns across email and SMS using the Iterable platform. You will collaborate with Marketing, Brand, Design, and Sales Operations to deliver high-quality customer communications.

You will build workflows, manage audiences, run tests, analyze performance, and optimize programs to boost engagement and ROI while ensuring compliance with applicable laws and regulations.

Qualifications

• Experience with lifecycle marketing campaigns across email and SMS.
• Familiarity with marketing automation tools and workflows.
• Ability to analyze campaign performance data and optimize programs.

Responsibilities

• Own the end-to-end creation, execution, and optimization of lifecycle and ad hoc marketing campaigns across email and SMS using the Iterable marketing automation platform.
• Develop and manage campaign workflows, audience segmentation, templates, forms, and digital content that support onboarding, engagement, lead nurturing, retention, and growth.
• Partner with Marketing leadership to develop campaign strategies, targeting, timelines, and content; contribute ideas for new initiatives.
• Coordinate development and approvals with Brand, Design, Legal, Sales Operations, and other stakeholders for timely delivery.
• Build, test, launch, and monitor campaigns; validate targeting, functionality, content accuracy, and customer experience.
• Analyze performance metrics, A/B test results, and engagement data to identify trends and improvements.
• Support platform administration, evaluate new functionality, and identify automation improvements.

Skills

Iterable platform

Campaign management

Email marketing

SMS marketing

A/B testing

Cross-functional collaboration

Tools

Iterable Marketing Platform

Job description

Trove Group in Minnesota is seeking a Marketing Automation Specialist to own end-to-end lifecycle campaigns across email and SMS using the Iterable platform. You will collaborate with Marketing, Brand, Design, and Sales Operations to deliver high-quality customer communications.

You will build workflows, manage audiences, run tests, analyze performance, and optimize programs to boost engagement and ROI while ensuring compliance with applicable laws and regulations.