Lifecycle Email Automation Strategist

Green Brick Group; Raleigh (NC); Hybrid; USD 60,000 - 80,000; Full time

Job summary

A leading growth consultancy is seeking a Marketing Automation Specialist to develop and optimize email automation strategies. The role focuses on nurturing leads and engaging customers through automated email workflows, requiring strong analytical skills and collaboration with cross-functional teams. Candidates should have 3-5 years of experience in email marketing and a bachelor's degree in a related field. Familiarity with platforms like Klaviyo and Hubspot is preferred. This position is full-time and offers remote flexibility.

Qualifications

• 3-5 years of experience in email marketing, CRM automation, or lifecycle marketing.
• Experience building automated email journeys in major ESPs/marketing automation platforms.
• Prior experience in eCommerce or direct-to-consumer environments is a plus.

Responsibilities

• Develop and manage lifecycle email automations.
• Build and optimize workflows that nurture leads.
• Monitor performance metrics to improve automation logic.

Skills

Email automation

Segmentation strategies

Analytical mindset

Collaboration

Organizational skills

Education

Bachelor’s degree in marketing or related field

Tools

Klaviyo

Hubspot

Job description

A leading growth consultancy is seeking a Marketing Automation Specialist to develop and optimize email automation strategies. The role focuses on nurturing leads and engaging customers through automated email workflows, requiring strong analytical skills and collaboration with cross-functional teams. Candidates should have 3-5 years of experience in email marketing and a bachelor's degree in a related field. Familiarity with platforms like Klaviyo and Hubspot is preferred. This position is full-time and offers remote flexibility.