Lifecycle Marketing Automation Specialist

AAA Washington; Bellevue (KY); Hybrid; USD 68,000 - 82,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) matching

Flexible work options

Travel discounts

Job summary

AAA Washington is seeking a Marketing Automation Specialist to execute, deploy, and optimize email and SMS campaigns, supporting lifecycle programs and scalable automation. You will work to improve personalization, testing, and analytics to boost engagement and retention.

Ideal candidates bring 3+ years in email marketing or marketing operations, with hands-on experience in Salesforce Marketing Cloud, Knak, Litmus, and related tools.

Qualifications

• 3+ years of experience in email marketing or marketing automation.
• Experience managing email campaigns from build to deployment and optimization.

Responsibilities

• Execute, deploy, and optimize email and SMS campaigns across channels.
• Manage campaign queue and communicate timelines with stakeholders.
• Apply personalization and dynamic content to deliver relevant messaging.
• Track performance with codes and analytics to measure effectiveness.
• Conduct A/B and multivariate tests to improve engagement and retention.
• Provide insights and recommendations to improve outcomes.

Skills

Email marketing

Marketing automation

Data analysis

A/B testing

Audience segmentation

Project coordination

Tools

Salesforce Marketing Cloud

Knak

Litmus

Stensul

Salesforce CRM

Salesforce Data 360

Job description

AAA Washington is seeking a Marketing Automation Specialist to execute, deploy, and optimize email and SMS campaigns, supporting lifecycle programs and scalable automation. You will work to improve personalization, testing, and analytics to boost engagement and retention.

Ideal candidates bring 3+ years in email marketing or marketing operations, with hands-on experience in Salesforce Marketing Cloud, Knak, Litmus, and related tools.