Marketing Operations Director: Integrated Campaigns & ROI

Bed Bath & Beyond, Inc.; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Bed Bath & Beyond, Inc. is seeking a Marketing Operations leader to steer the Retail Group’s marketing cadence, integrated campaign strategy, and cross-functional collaboration.

You will coordinate campaigns across paid, owned, and earned channels, translate brand priorities into go-to-market plans, and drive post-campaign insights to inform future initiatives. You will partner with Creative, Media, and CRM teams, align efforts with merchandising and finance, and uphold brand voice across all

Responsibilities

• Build and maintain the Retail Group marketing operating cadence: campaign kickoffs, creative reviews, channel sync-ups, and post-mortems.
• Establish and steward project management standards, workflow tools, and reporting that scale across the marketing organization’s internal agency model.
• Own the Retail Group integrated marketing budget, tracking spend across channels and agencies against plan, and identifying opportunities to reinvest into what’s working.
• Oversee vendor and agency relationships, holding partners accountable for creative quality, timelines, and ROI.
• Own the end-to-end Retail Group marketing calendar, aligning brand campaigns, promotional moments, and always-on activity across paid, owned, and earned channels.
• Translate brand and merchandising priorities into fully integrated go-to-market plans with clear briefs, timelines, owners, and success metrics.
• Partner with Creative, Media, and CRM leads so every campaign lands as one cohesive customer experience, not a set of disconnected channel executions.
• Lead post-campaign analysis and reporting, turning performance data into sharper briefs and better decisions for the next cycle.
• Serve as the primary connective tissue between the Creative Agency, Media Agency, and CRM teams, keeping work moving without relying on formal authority.
• Partner with Merchandising, Ecommerce, Store Operations, and Finance to align campaigns with Retail Group business priorities and inventory realities.
• Build trusted relationships across the organization, unblocking teams and resolving conflicting priorities before they slow down execution.
• Represent the Retail Group marketing point of view in cross-functional planning and leadership meetings.
• Safeguard brand consistency and voice across every channel and every banner in the Retail Group portfolio.
• Champion a test-and-learn culture, using data to continuously improve conversion, engagement, and channel efficiency.
• Bring an outside-in view of the competitive and retail marketing landscape, surfacing trends and opportunities worth pursuing.
• Prepare executive-ready materials and readouts on campaign performance, budget, and marketing operations for the Chief Marketing Officer and senior leadership.

Job description

Bed Bath & Beyond, Inc. is seeking a Marketing Operations leader to steer the Retail Group’s marketing cadence, integrated campaign strategy, and cross-functional collaboration.

You will coordinate campaigns across paid, owned, and earned channels, translate brand priorities into go-to-market plans, and drive post-campaign insights to inform future initiatives. You will partner with Creative, Media, and CRM teams, align efforts with merchandising and finance, and uphold brand voice across all