Lifecycle Marketing Automation Lead — AI & Multi-Channel

WHOOP; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Benefits

Equity package

Job summary

WHOOP is hiring a Lead, Lifecycle Marketing Automation to join our Growth Operations team. This hands‑on role focuses on building scalable automation and AI‑powered workflows across channels, translating business needs into technical solutions within our marketing stack.

You will work with tools like Hightouch and Iterable, own complex HTML/CSS email builds, and partner with Engineering, Data, and Product to improve member communications and operational efficiency.

Qualifications

• 5+ years in lifecycle marketing automation or related technical marketing role.
• Experience with customer engagement platforms (Iterable, Braze, Salesforce Marketing Cloud) and multi‑channel campaigns.
• Proficiency in HTML/CSS email development with responsive design.
• SQL and data activation platforms (Hightouch, Census, Segment).
• Experience with APIs, webhooks, JSON, and data‑driven marketing systems.

Responsibilities

• Design, build, and deploy sophisticated lifecycle experiences across email, push, in‑app, SMS, and emerging channels.
• Own hands‑on campaign development including HTML/CSS email builds and dynamic personalization.
• Lead technical implementation across marketing tech stack (audience activation, orchestration, data validation).
• Build automation and AI‑enabled workflows to reduce manual work and improve quality.
• Establish and enforce technical standards for QA, localization, privacy, and governance.
• Collaborate with Marketing, Product, Engineering, Data, and Creative to translate needs into solutions.

Skills

Campaign automation

Iterable experience

HTML/CSS email

SQL/Data handling

APIs/Webhooks

AI in marketing

Cross-functional collaboration

Technical problem solving

Tools

Hightouch

Liquid/Handlebars templating

Job description

WHOOP is hiring a Lead, Lifecycle Marketing Automation to join our Growth Operations team. This hands‑on role focuses on building scalable automation and AI‑powered workflows across channels, translating business needs into technical solutions within our marketing stack.

You will work with tools like Hightouch and Iterable, own complex HTML/CSS email builds, and partner with Engineering, Data, and Product to improve member communications and operational efficiency.