Lifecycle Automation Lead: AI-Driven Campaigns

Content Creators; Boston (MA); On-site; USD 100,000 - 150,000; Full time

Job summary

WHOOP is hiring a Lead, Lifecycle Marketing Automation to join the Lifecycle Marketing Operations team in Growth. You will translate lifecycle strategies into sophisticated, personalized experiences across our marketing stack while advancing automation and AI-powered workflows at scale.

The role is hands-on, involving HTML/CSS email development, audience segmentation in Hightouch, and orchestration in Iterable, with a focus on scalable, data-driven marketing across multiple channels from Boston,

Qualifications

• Experience in lifecycle marketing automation and hands-on responsibility for automated customer experiences.
• Experience with customer engagement platforms and complex journey orchestration across channels.
• Proficiency in HTML/CSS email development, including responsive design and dynamic content.
• SQL and data-driven marketing with audience activation tools.
• Experience with APIs, webhooks, JSON, integrations, and data troubleshooting.
• Comfort with AI/generative AI workflows in marketing operations is valued.
• Strong systems thinking and problem-solving with cross-functional collaboration.
• Attention to detail and clear communication across Marketing, Product, Engineering, Data, and Creative teams.

Responsibilities

• Design, build, and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, WhatsApp, and emerging channels.
• Own hands-on technical campaign development with HTML/CSS, templates, and dynamic personalization.
• Oversee technical implementation across the lifecycle tech stack: Hightouch, Iterable, data validation, integrations, APIs, webhooks.
• Build scalable automation and AI-enabled workflows to reduce manual production and improve quality.
• Establish and improve standards for campaign development, QA, data validation, localization, privacy, and governance.
• Partner with cross-functional teams to translate business needs into technical solutions and improve connected experiences.

Skills

Lifecycle marketing automation

Multi-channel campaigns

HTML/CSS email development

SQL data handling

APIs / webhooks

AI workflows

Platform knowledge (Iterable, Braze, 


Data-driven marketing

Attention to detail

Tools

Hightouch

Iterable

Braze

Salesforce Marketing Cloud

Census

Segment

Handlebars

Liquid

Job description

WHOOP is hiring a Lead, Lifecycle Marketing Automation to join the Lifecycle Marketing Operations team in Growth. You will translate lifecycle strategies into sophisticated, personalized experiences across our marketing stack while advancing automation and AI-powered workflows at scale.

The role is hands-on, involving HTML/CSS email development, audience segmentation in Hightouch, and orchestration in Iterable, with a focus on scalable, data-driven marketing across multiple channels from Boston,