Lifecycle Marketing Associate Manager for Email & SMS

Dr. Phillips Center for the Performing Arts; Orlando (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Dr. Phillips Center for the Performing Arts is seeking an Associate Manager, Lifecycle Marketing to execute and optimize email and SMS programs. You will build, test, and deploy campaigns and automations, collaborating with the Senior Manager to drive engagement, retention, and revenue across the customer journey.

The role involves hands‑on use of Tessitura CRM, ensuring deliverability, accuracy, and timeliness, and staying current with industry trends and best practices.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field; minimum of two years' experience executing email and SMS marketing campaigns.
• Experience with Prospect2/Active Campaign or similar email platforms.
• Experience executing SMS campaigns to drive sales and time-sensitive notifications.
• Familiarity pulling data and building audience segments.
• Experience with A/B testing and reporting on campaign performance preferred.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

• Build and deploy 40–60 email campaigns per month according to calendar and segmentation strategy.
• Execute SMS campaigns and manage the SMS send calendar.
• Ensure accuracy of all email and SMS content with project management.
• Support automated email workflows (welcome series, re-engagement, abandoned cart, transactional emails).
• Work within Tessitura to build audiences and pull data for targeting.
• Support A/B testing by setting up tests for subject lines, send times, layout, CTAs.
• Compile campaign performance metrics.

Skills

Email marketing

SMS marketing

A/B testing

Data segmentation

Campaign analytics

Education

Bachelor's degree in Marketing

Tools

Prospect2/Active Campaign

Tessitura CRM

Job description

Dr. Phillips Center for the Performing Arts is seeking an Associate Manager, Lifecycle Marketing to execute and optimize email and SMS programs. You will build, test, and deploy campaigns and automations, collaborating with the Senior Manager to drive engagement, retention, and revenue across the customer journey.

The role involves hands‑on use of Tessitura CRM, ensuring deliverability, accuracy, and timeliness, and staying current with industry trends and best practices.