Tapestry Manager, Email & Lifecycle Marketing

Tapestry; New York (NY); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Tuition assistance

Job summary

Tapestry is seeking a Manager, Email & Lifecycle Marketing in New York to lead email and SMS marketing campaigns. This role focuses on execution excellence and strategic lifecycle communication while mentoring a team of specialists.

The ideal candidate has over 5 years of experience, particularly in managing large-scale media campaigns. A Bachelor's Degree is required, along with strong analytical and project management skills.

Competitive compensation includes a salary range of $95,000 – $115,000 and benefits like health insurance and 401(k).

Qualifications

• 5+ years of experience building media campaigns with substantial budgets.
• Experience in retail or luxury is a plus.
• Hands-on experience with ESP platforms.

Responsibilities

• Manage execution of email and SMS campaigns.
• Lead a team of marketing specialists.
• Report on campaign performance and optimization opportunities.

Skills

Campaign execution

Project management

Analytical skills

Team leadership

Education

Bachelor's Degree

Tools

Cordial

Job description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Job Title

Manager, Email & Lifecycle Marketing

Primary Purpose

The Manager, Email & Lifecycle Marketing is responsible for leading the execution of email and SMS marketing programs, ensuring campaigns and triggered journeys are delivered with excellence, accuracy, and efficiency. This role translates lifecycle strategy and marketing briefs into high-quality customer communications, while leading a team and establishing best-in-class executional processes.

Responsibilities

Successful individuals will leverage their proficiency in:

Campaign Execution & Operations

• Manage end-to-end execution of email and SMS campaigns and triggered programs
• Ensure accuracy, QA, and on-time delivery across all sends
• Coordinate cross-functional workflows and external partners

Workflow & Process Management

• Lead briefing process and ensure alignment with lifecycle and marketing strategies
• Establish and maintain execution standards and SLAs
• Optimize processes to improve speed, efficiency, and quality

Creative Strategy & Briefing

• Lead the development of Lifecycle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives.
• Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments.
• Ensure consistency in messaging and visual identity across all channels and touchpoints.
• Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.

Team Leadership

• Manage and develop a team of execution specialists
• Provide coaching and build platform and lifecycle capabilities
• Prioritize workload and manage resourcing

Performance & Optimization

• Lead weekly post-campaign reporting and insights
• Identify optimization opportunities and testing hypotheses
• Partner with analytics and strategy teams to improve performance

Qualifications

• Bachelor's Degree required
• 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget
• Experience within retail or luxury a plus
• Hands‑on experience with ESP platforms (Cordial preferred)
• Strong foundation in testing and measurement methodologies, including A/B testing, with a data‑driven mindset to inform decisions
• Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions
• Excellent communication, presentation, and cross‑functional collaboration skills
• Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently
• Proven ability to execute strategy with precision, delivering high‑quality campaign output and managing high‑volume calendars
• Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact
• Leadership experience with a track record of mentoring, coaching, and developing high‑performing teams

Compensation

Base Pay Range: $95,000.00 – $115,000.00

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid paternity and maternity leave, Commuter benefits, Disability insurance, and Tuition assistance.

Equal Employment Opportunity

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [e-mail].