Lifecycle Marketing Associate, Email & SMS

Tapestry; Northern, New York (KY, NY); Hybrid; USD 70,000 - 91,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Tapestry is hiring an Associate, Lifecycle Execution to manage end-to-end email and SMS programs for Outlet. You will translate briefs into campaigns, own triggered programs, and ensure quality across campaigns.

You will collaborate with marketing, merchandising, and creative to optimize performance and deliver timely communications. Qualified candidates bring 3+ years in lifecycle marketing, strong QA discipline, and experience briefing production teams.

Qualifications

• 3+ years of experience in email and/or SMS marketing with briefing and project management.
• Strong cross-functional communication and stakeholder coordination skills.
• Ability to apply audience insights to content decisions.
• Strong QA discipline and attention to detail.
• Experience briefing creative or production teams.

Responsibilities

• Receive the lifecycle design brief and marketing brief, interpret audience signals and content direction, and develop the creative and content brief for Merge.
• Coordinate cross-functional review with buying, marketing, and creative to move campaigns from brief to final approved execution.
• Own triggered programs for their line of business: develop triggered content briefs, coordinate Merge builds, monitor triggered program health, and escalate anomalies.
• Review Merge builds against brief and QA sends in Cordial for accuracy, links, audience targeting, and rendering across devices.
• Handle straightforward Cordial content block updates, subject line edits, and basic audience logic independently within trained scope.
• Own weekly post-send reads for their LOB, surfacing content and creative performance signals to the Manager or Director.
• Move work from brief to deployment in partnership with internal stakeholders and external partners (Merge).

Skills

Lifecycle marketing execution

Cross-functional coordination

Attention to detail

Project management

Tools

Cordial

Merge platform

QA processes

Job description

Tapestry is hiring an Associate, Lifecycle Execution to manage end-to-end email and SMS programs for Outlet. You will translate briefs into campaigns, own triggered programs, and ensure quality across campaigns.

You will collaborate with marketing, merchandising, and creative to optimize performance and deliver timely communications. Qualified candidates bring 3+ years in lifecycle marketing, strong QA discipline, and experience briefing production teams.