Associate, Email

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 55,000 - 65,000; Full time

Job summary

Kate Spade New York is seeking an Associate, Lifecycle Execution to own end-to-end email and SMS campaigns for the Outlet line of business. You will translate audience strategy into campaigns, work with marketing and merchandising, and ensure timely, accurate sends across Cordial.

Your role requires 3+ years in email/SMS marketing, strong cross-functional communication, and a solid QA discipline. You will monitor performance, manage multiple campaigns, and collaborate with internal partners to

Qualifications

• 3+ years of experience in email and/or SMS marketing with hands‑on briefing & project management.
• Strong cross‑functional communication and stakeholder coordination skills.
• Ability to read & apply audience insights to content decisions.
• Strong QA discipline and attention to detail.
• Comfortable managing multiple active campaigns simultaneously in a fast‑paced environment.

Responsibilities

• Receive the lifecycle design brief and marketing brief, interpret audience signals and content direction, and develop the creative and content brief for Merge.
• Coordinate cross-functional review with buying, marketing, and creative to move campaigns from brief to final approved execution.
• Own triggered programs for their line of business: develop triggered content briefs, coordinate Merge builds, monitor triggered program health, and amplify anomalies.
• Review Merge builds against brief and QA sends in Cordial for accuracy, links, audience targeting, and rendering across devices.
• Handle straightforward Cordial content block updates, subject line edits, and basic audience logic independently within trained scope.
• Own weekly post-send reads for their LOB, surfacing content and creative performance signals to the Manager or Director.
• Move work from brief to deployment in partnership with internal stakeholders and external partners (Merge).

Skills

Email marketing

SMS marketing

Project management

Cross-functional communication

QA discipline

Tools

Cordial

Merge

Job description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Associate, Lifecycle Execution

Primary Purpose:

The Associate, Lifecycle Execution owns the end-to-end execution of triggered and BAU email and SMS programs for Outlet. This role translates the audience strategy and brief alongside marketing and merchandising priorities into campaigns that drive performance for its line of business. The Associate is a Cordial expert, fluent in templates, dynamic content blocks, banners, and hierarchical messaging, and uses that platform knowledge to orchestrate the right message to the right audience at the right time. This role owns email, SMS, and triggered programming for its respective line of business, tracks and reports on campaign performance, and is accountable for the quality and consistency of every send it touches.

The successful individual will leverage their proficiency in lifecycle marketing execution to...

• Receive the lifecycle design brief and marketing brief, interpret audience signals and content direction, and develop the creative and content brief for Merge
• Coordinate cross-functional review with buying, marketing, and creative to move campaigns from brief to final approved execution
• Own triggered programs for their line of business: develop triggered content briefs, coordinate Merge builds, monitor triggered program health, and amplify anomalies
• Review Merge builds against brief and QA sends in Cordial for accuracy, links, audience targeting, and rendering across devices
• Handle straightforward Cordial content block updates, subject line edits, and basic audience logic independently within trained scope
• Own weekly post-send reads for their LOB, surfacing content and creative performance signals to the Manager or Director
• Move work from brief to deployment in partnership with internal stakeholders and external partners (Merge)

The accomplished individual will possess...

• 3+ years of experience in email and/or SMS marketing with hands‑on briefing & project management
• Strong cross‑functional communication and stakeholder coordination skills
• Ability to read & apply audience insights to content decisions
• Strong QA discipline and attention to detail
• Comfortable managing multiple active campaigns simultaneously in a fast‑paced environment

An outstanding professional will have...

• Cordial or comparable ESP experience, including QA and basic content editing
• Experience briefing creative or production teams
• Triggered or lifecycle program familiarity
• Experience in a promotional or outlet retail marketing environment

Our Competencies for All Employees

• Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive