Lifecycle Marketing Leader - Retention & Email

Pivotal Solutions; United States; On-site; USD 110,000 - 160,000; Full time

Job summary

Pivotal Solutions is seeking a senior marketing leader to drive lifecycle initiatives and email programs. The role requires steering teams to implement segmentation, personalization, and retention strategies that improve customer value.

The candidate will translate data into actionable insights, coach high-performing marketing teams, and collaborate with cross-functional partners to optimize program performance.

Qualifications

• Experience in lifecycle marketing, retention, or email marketing with at least 2 years in people management.
• Strong understanding of customer lifecycle marketing, segmentation, and personalization.
• Proven experience leading and developing high-performing marketing teams.
• Experience working with email marketing platforms and customer data.
• Strong analytical skills with the ability to translate data into clear insights and actions.

Skills

Lifecycle marketing

Retention marketing

Email marketing

People management

Data analytics

Tools

Email platforms

Job description

Pivotal Solutions is seeking a senior marketing leader to drive lifecycle initiatives and email programs. The role requires steering teams to implement segmentation, personalization, and retention strategies that improve customer value.

The candidate will translate data into actionable insights, coach high-performing marketing teams, and collaborate with cross-functional partners to optimize program performance.