Hybrid Lifecycle Marketing Program Lead

Nashville Public Radio; Broomfield (CO); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

4 weeks PTO + holidays

Volunteer time off

Medical, dental, vision plans

401(k) with up to 4% match

Paid parental leave

Employee Assistance Program

Tuition reimbursement up to $5,250/yr

Job summary

Elevations Credit Union is seeking a lifecycle marketing professional to design and optimize member journeys across onboarding, activation, engagement, retention, and growth. You will own omnichannel email campaigns, coordinate across departments, and drive data-driven improvements.

The role focuses on audience strategy, personalization, and testing, balancing strategic planning with hands-on execution in a regulated financial services environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or equivalent combination of education and experience.
• 4+ years of experience in lifecycle marketing, CRM marketing, growth marketing, product marketing, or member/customer engagement.
• Experience building customer journeys that support onboarding, activation, engagement, retention, reactivation, or cross-sell.
• Strong grasp of lifecycle marketing, journey management, segmentation, personalization, and testing/optimization.
• Direct experience with marketing automation or CRM platforms.
• Ability to translate business priorities into campaign briefs, audience strategies, channel plans, and measurable metrics.
• Strong analytical skills with the ability to turn performance data into actionable recommendations.
• Proven ability to lead cross-functional work across multiple business units.

Responsibilities

• Lifecycle Strategy & Member Journey Design: Develop and optimize lifecycle strategies across member acquisition, onboarding, activation, engagement, retention, reactivation, and relationship growth.
• Omnichannel Campaign Orchestration & Execution: Own and execute email marketing, plan lifecycle campaigns across channels, develop briefs, coordinate stakeholders, and ensure timely, accurate communications.
• Marketing Analytics, Measurement & Optimization: Define metrics, ensure tracking and reporting, lead test-and-learn efforts, translate insights into improvements.
• Cross-Functional Communications Planning & Compliance: Lead lifecycle communications planning across Digital, Analytics, Product, Retail/Branch, Compliance, Operations, Creative, and vendors.
• Content Strategy & Development: Provide messaging direction, content requirements, personalization guidance, and copy support as needed.

Skills

Lifecycle marketing

CRM marketing

Data analytics

Cross-functional work

Marketing automation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Marketo

Salesforce

Adobe

GA4

Tableau

Power BI

Looker

Job description

Elevations Credit Union is seeking a lifecycle marketing professional to design and optimize member journeys across onboarding, activation, engagement, retention, and growth. You will own omnichannel email campaigns, coordinate across departments, and drive data-driven improvements.

The role focuses on audience strategy, personalization, and testing, balancing strategic planning with hands-on execution in a regulated financial services environment.