Lifecycle Growth Marketer: Email & SMS Journeys

Superior Plus Propane

Wayne (NJ)

Hybrid

USD 78,000 - 98,000

Full time

14 days+

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Job summary

Superior Plus Propane is seeking a Lifecycle Marketing Manager to own and optimize end-to-end lifecycle programs for residential and small commercial prospects in the US and Canada. You will design automated journeys, personalize communications, and collaborate with analytics to improve targeting and conversion.

Responsibilities include building scalable nurture programs, coordinating with Sales for timely engagement, and tracking KPIs to drive revenue.

Qualifications

5-7 years of experience in lead nurture, lifecycle, CRM, email, or marketing automation.
Hands-on with Salesforce Marketing Cloud: Journey Builder and Email Studio.
Experience supporting U.S. and Canadian marketing programs preferred.

Responsibilities

Develop and evolve lifecycle marketing strategy for US/Canada prospects.
Design and maintain automated email and SMS journeys in the marketing platform.
Identify gaps, journey leakage, and conversion barriers and optimize.
Translate insights into personalized nurture communications and journey maps.
Collaborate with Analytics to refine audience segmentation and personalization.
Create reusable templates and standardized journey components for scale.
Own lifecycle programs' strategy and optimization with Marketing Operations.
Coordinate lead handoff with Sales for timely engagement and improvement.
Establish and monitor lifecycle KPIs including engagement and revenue.
Develop a testing/optimization roadmap for subject lines, content, timing, and channels.
Partner with internal/agency to align demand generation and lead management.
Coordinate journeys across paid/traditional media, websites, email, SMS, remarketing, and sales outreach.